What is the meetup about?
We’ll explore how data quality affects marketing performance, why tracking errors lead to wasted budget and poor decision-making, and what businesses should check in GA4, Google Ads, and Meta before the Q4 peak season.
Marketing experts will debunk 8 common analytics myths and share real-world case studies on improving tracking accuracy, optimizing campaigns, and increasing customer retention.
77% of data and analytics professionals report dealing with data quality problems.
Why Attend? Real Cases. Solid Numbers
See how accurate tracking and better data quality can change marketing performance.
−45% conversions. +138% conversion value.
Fewer conversions. More value. How?
40–50% of “purchases” never happened.
Ads were optimizing for orders that were later canceled. After the tracking fix, the conversion rate increased by 30%.
−31% cost per purchase in one month.
One change in tracking made the difference.
Main Talking Points
1.
Debunk 8 Marketing Analytics Myths
2.
Ad Algorithms and Conversion Quality Optimization Case Studies
3.
Why Your GA4, Google Ads, Meta, and CRM Report Numbers Don’t Add Up
4.
Preparing Analytics for Peak Season
5.
How to Customers into Repeat Buyers With Retention Marketing
6.
Q&A: Your Questions and Challenges
Who’s Behind the Meetup?
We are a global full-cycle marketing agency and a long-term partner for small- and mid-size businesses seeking to optimize their performance.
We operate as an international player across Europe, the United States, the Middle East, Central Asia, Africa, and Australia, with established offices in Ukraine, Bulgaria, Kazakhstan, and the United States.
