Most e-commerce myths don't look like myths. They hide behind best practices and industry wisdom that every agency treats as gospel. Four experts (Netpeak, Amazon, Google) are done being polite about them: 60 minutes, on the dot.
Who Should Join Us
E-Commerce Founders Who've Hit a Ceiling
The revenue has plateaued, the channels that built the business are losing steam, and every fix feels like it costs more than it returns.
CMOs Running on Gut Feel and Good Slides
Because most reporting setups were built to explain the past, not predict what breaks next. So the budget calls stop feeling like strategy and start feeling like educated guessing.
Marketing Teams Where Every Channel Claims Credit
Every channel has a budget, a champion, and a report making it look essential. What nobody has is an honest answer to which ones are actually driving profit.
Marketing Leaders With Green Dashboards & Red Margins
Somewhere between the click and the conversion, customer acquisition cost, and the actual repeat rate, the story changes (and most reporting isn't built to show you where).
Four experts. Five myths. Some will get busted. Some might survive. Tune in to find out which is which.
Join the Session
On the Table: Five Myths We're Done Tiptoeing Around
"AI will sort out (and optimize) targeting"
Every major platform is betting on this. So are most agencies recommending it. The question worth asking before you do the same is: optimize toward what, exactly?
"The best product always wins"
It's a comforting thought. It's also the reason countless great products (and services) are collecting dust, while inferior ones move units.
"The revenue is growing = the marketing is working"
Define "working." Does revenue going up while CAC climbs, margin shrinks, and retention flatlines count as working?
"What got you to $3M will get you to $10M"
Most founders believe this right up until the moment they don't. What changes, when, and why is what nobody puts in the post-mortem.
"More budget fixes a broken system"
Sometimes it does. Sometimes it amplifies the damage. Telling them apart requires looking at something most budget conversations skip.
Four experts. Five myths. Some will get busted. Some might survive. Tune in to find out which is which.
Join the Session
Who’s joining the debate?
Alyona Grytsuk
Startup Mentor & CEO, Netpeak International
Cyril Kuznetsov
Head of Marketplace Promotion, Netpeak (ex-Amazon)
Ruslana Kumantsova
Account Executive, New Business Sales, Google
Greg Potts
Senior Director of Partnerships, Levanta
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