Marketing Pet Brands: Strategy, Marketplaces, Ads — What Scales Profit?

Pet e-commerce is booming – but so is the competition. Three Netpeak experts break down what actually scales pet brands in 60 minutes, flat.
April 16
12 PM ET / 6 PM CET
Online Session
20+ years in digital marketing, 300+ successful campaigns across the US and Europe.
Cyril Kuznetsov
Head of Marketplace Promotion, Netpeak (ex-Amazon)
Alyona Grytsuk
Startup Mentor & CEO, Netpeak International
Eugenia Kuzmina
Senior Paid Media Specialist, Netpeak
Daria Markova
Lead Brand Strategist, Netpeak
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Who Should Join

Pet Brand Founders & Entrepreneurs
You've got a product that sells, but growth feels unpredictable, margins are thinning, and you're not sure which channel is driving revenue and which is just spending it.
Marketing Managers & CMOs
You want to stop wasting time on metrics that only look good in dashboards and start tracking real growth, beyond clicks and conversions.
DTC & Marketplace Sellers
You want to know how to expand on Amazon and DTC at the same time, making sure ads and organic work with each other rather than against.

What’s Holding You Back

Ignoring brand strategy and going all-in on performance
Treating Amazon as a growth engine
Pouring more budget into ads that aren't converting
Drowning in ROAS, TACoS, and LTV numbers
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What We Will Cover

Why emotional purchase drivers beat product features in pet e-commerce

How to audit an ad account that's spending heavily but not growing

When to increase ad spend, when to pull back, and how to stop paid budgets from eating into organic growth

How to join the pet brands that are winning attention in a saturated feed

What niche pet brands can do on Amazon that big corporate players can't

How to measure brand growth happening outside ad dashboards

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What Happens Next

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