PPC 2.0

Online Advertising

Contextual advertising (PPC) is the process of attracting a target audience by using contextually relevant ads to more effectively convert the audience into customers. PPC advertising is one of the most flexible marketing tools available. Netpeak introduces a unique new service to the market – [PPC 2.0].

PPC: contextual advertising

You create your online project (corporate website, online store, marketplace or service-based website) with the aim of getting new clients for your business. But your clients cannot simply find your website on the internet. PPC advertising is the process of placing paid ads on the search engine results page (SERP), or on various websites, which will allow you to attract your target audience to your website.

On its own, a website is useless if it’s not attracting your business’s target audience.

PPC advertising allows you to control who finds your business. With PPC, it’s possible to attract visitors from search engines, social media networks, merchant networks and other websites. Since 50% of consumers use search engines to buy products or services, placing contextual ads on the SERP is usually the first priority for businesses.

What is PPC Advertising?

3 Main Advantages of [PPC 2.0] Advertising

  1. Profitability: PPC is one of the most profitable online marketing tools available.
  2. Highly targeted messages for your audience: Audiences that find you on search engines or social media are ready to buy. PPC allows you to focus on these specific segments.
  3. Immediate results: PPC allows you to attract your targeted audience quickly. This makes it easier to adjust ads for deals and seasonal sales.

[PPC 2.0] Presentation

[PPC 2.0] is a unique service with multiple flexible payment options (monthly fee or hourly fee).

[PPC 2.0] = [PPC of the present] + [Leading methods for improving sales] + [Streamlined client participation in the project] + [Netpeak’s brand]

Learn more about [PPC 2.0] in our presentation:

What we offer

1 [PPC 2.0] service payment options

2 Mobile Application Promotion
  • Mobile Application Promotion Mobile application advertising allows attracting, (re)engaging, and retenting app users and boosting conversions within your apps.

[PPC 2.0] Service payment options


PPC with a fixed monthly fee is the simplest and most popular payment option for [PPC 2.0]. We recommend this payment option for small and medium-sized projects with limited budgets.

Benefits of PPC with a monthly fee

  1. Simple budget calculation: unlike other payment options, the monthly fee is fixed.
  2. No frivolous royalties: our commission is strictly connected to your advertising budget.


PPC with a fixed hourly fee is the most flexible payment option for [PPC 2.0]. We recommend this payment option for large projects and for businesses who want a stable outsourcing model for non-key business components.

Benefits of PPC with an hourly fee

  1. Payment is based solely on the time the PPC expert has spent on the project. The advertising campaign’s budget has no influence on the service’s cost.
  2. A detailed report is given, including all actions and time spent by the PPC expert.
  3. Flexible work process.

Ad systems we use

  • Online advertising systems

    Google AdWords — online advertising system that allows the distribution of targeted ads on the search engine results page (SERP) and within various media networks. The price of the advertising campaign varies depending on the topic of the project, since price per click is different for different keywords.

    Bing Ads — online advertising system that allows the distribution of targeted ads on the Bing and Yahoo! search engines. The combined market share of the Yahoo! Bing network is nearly 30% as of March 2014.

  • Targeted advertising systems

    Facebook — world’s biggest social network. One of Facebook’s standout features is the ability to place paid targeted ads. Targeted ads allow flexible parameters for narrowing your target audience using a wide array of criteria. These criteria allow you to choose your audience by specific interests.

  • Banner advertising systems

    Google Display Network — advertising system that allows you to place banner ads on a variety of niche websites across the internet. Advertising campaign costs vary according to the topic of the project. Google allows different methods of ad placement, including cost per click (CPC) and cost per impression (CPM).

The automation systems we use

To maximize the PPC campaigns efficiency at Netpeak we developed two separate context ad automation systems, both of which our PPC specialists use daily:

PPC automation system: creating and actualization of ad campaigns getadiutor.com

Adiutor automatically creates multiple ads and actualizes them, allowing real-time price updates and adding new products to advertise on Google AdWords. The system allows covering all the products presented on the website with a single ad campaign.

PPC automation system: analyzing and optimizing ad campaigns foster.report

Foster automatically analyzes and optimizes ad campaigns, which allows using Google AdWords to the max. Foster is a unique system with no match on the market.

Case studies

Netpeak Client Dashboard

You get a personal ID card with your password to your personal Netpeak Client Dashboard:

  1. Immediate notification system on work progress.
  2. Advanced yet easy-to-understand analytics.
  3. Control over the website’s operability.
  4. Account balance notifications.
  5. Key Performance Indicator (KPI) control: general site indexes, sales, goal fulfillment and conversion data.
  6. Ability to provide feedback on the project’s progress.
  7. Additional information and features not provided anywhere else.

Each client gets a personal ID card with a password to access the Netpeak Client Dashboard

Personal card to access Netpeak Client Dashboard

Stages of work

Stages of work of [PPC 2.0] for online stores

1st stage

Technical preparation of the advertising campaign

  1. Setting up the Google Tag Manager code.
  2. Integrating the Google Analytics code.
  3. Creating the universal YML file.
  4. Installing the e-commerce code for Google Analytics.
  5. Testing the scripts.

Setting goals for the advertising campaign in Google Analytics

  1. Setting an “Added to cart” goal.
  2. Setting up purchase funnel tracking, from adding an item to the cart to the “Thank you” page.
  3. Setting up the tracking of users who subscribe to a newsletter.
  4. Setting up the tracking of users who register on the website.
  5. Setting up a goal to track Ringostat calls.
  6. Setting up the tracking of contacts acquired from online chat.
  7. Setting up tracking for the feedback form.
  8. Setting up the tracking for the action buttons (e.g. “Request a quote”, “Download the file”, “Call me” etc).
  9. Testing the goals.

Preparatory work

  1. Predicting the results of the advertising campaign.
  2. Testing and evaluating the client’s work process.

Work with the client’s account

  1. Creating and connecting the Google AdWords account.
  2. Setting up data importation for Google AdWords and Google Analytics.
  3. Building the account structure in Google AdWords.
  4. Setting up expanded ads: addresses, additional links, telephones.
  5. Adding a standard list of negative keywords to the campaign.
  6. Adding a standard list of negative websites to the campaign.
  7. Setting up a remarketing list for future work on the campaign.
  8. Setting up remarketing in Google Adwords.
  9. Setting up dynamic search ads in Google Adwords.
  10. Setting up remarketing for your search ad campaign in Google Adwords.

2nd stage (monthly work)

Accounts analysis

  1. Bids optimization:
    1. Location bid adjustment.
    2. Daily bids adjustment.
    3. Weekly bids adjustment.
  2. Evaluation of automated processes and dynamic strategy settings.

Campaign analysis

  1. Search campaign optimization.
  2. Dynamic search campaign optimization.
  3. Search remarketing optimization.
  4. Google Display Network optimization.
  5. Display Network remarketing optimization.
  6. Video remarketing optimization.

Ad analysis

  1. Evaluating ad relevancy to the targeted pages.
  2. Evaluating ad “attractiveness”:
    1. Dynamic keyword insertion.
    2. Headline extension.
    3. Extensions for ads:
      1. Addresses.
      2. Phone numbers.
      3. Additional links.
  3. Creating new ad groups.
  4. Checking mobile ad availability.
  5. Checking to see if targeted URLs work:
    1. Checking for broken links.
    2. Checking mobile device support.

Analysis of keywords and ad platforms

  1. Updating negative keywords.
  2. Updating negative ad platforms.
  3. Analyzing keyword relevance.
  4. Analyzing keyword crossing.
  5. Analyzing the Quality Score.
  6. Analyzing keyword match types.

Advertising campaign reports and analysis

  1. Ad campaign effectiveness reports.
  2. Measuring ROI.


  1. Providing recommendations for landing page optimization.
  2. Checking if client’s contact information is working properly.
Request a quote for this service

Our features

  • We focus on SEO and PPC. We set a global standard with our ability to get consistent results from these two powerful methods of online marketing
  • We offer unique products on the market – [SEO 2.0] and [PPC 2.0]
  • We are dedicated to show the positive return on investment using SEO and PPC
  • We are one of the best online marketing outsourcing agencies in Eastern Europe
  • More than 1000 businesses have entrusted us with their projects
  • Netpeak strives to be a worldwide agency leader
  • The Netpeak Client Dashboard helps businesses make decisions based on an exact set of key performance indicators

We make our clients' businesses more profitable

New posts on Netpeak Blog


Meet Netpeak Spider 2.1 – a program aimed for detection and elimination of on-page SEO issues. We want Aug 4, 2016 to remain in your memory as a ‘Crawling Day’!


Meet Netpeak Spider 2.1 – a program aimed for detection and elimination of on-page SEO issues. We want Aug 4, 2016 to remain in your memory as a ‘Crawling Day’!


If you regularly optimise your site, you must have registered it in Google Search Console. Learn how to correctly interpret data in Google Search Console with the help of this clear and concise manual.


If you regularly optimise your site, you must have registered it in Google Search Console. Learn how to correctly interpret data in Google Search Console with the help of this clear and concise manual.