Have you found negative reviews of your brand on the internet? Use this special calculator created by Netpeak specialists to find out what these reviews are costing you.Get the calculator
Find out how many potential customers see information about your company or brand each month.
See how much money you are losing due to negative reviews on the first page of Google search results.
Get recommendations on how to improve your reputation on the Search Engine Results Page (SERP).
Google has high quality standards for YMYL websites, and reviews on external websites are one of the main parameters used in determining authority. Therefore, reputation is an important criterion for assigning a high score to sites on the YMYL list, and negative reviews frequently result in lower positions.
What are YMYL sites?
Netpeak's internal research has shown that every business needs to pay attention to its reputation and reviews:
Facebook has a tool called the Business Account feedback score. This tool generates a satisfaction score based on customer feedback. It shows you detailed feedback and ratings for the following characteristics: product quality, order fulfillment accuracy, delivery, returns or exchanges, and communication. You can also see detailed customer scores and comments for each attribute.
All these statistics are collected from questionnaires sent to customers on Facebook or Instagram.
Now, the most important thing is that if the feedback score for your page drops to 1-2, your page will be restricted from displaying ads. This means that your ads will reach fewer people, even though they would cost you the same. If your page’s feedback score drops below 1, it will lose the right to display ads.
up to 90%
Case study: working with the reputation of a medical brand on the Internet
Case study: improving the reputation of a network of children's centers in 3 months
Case study: restoring a person's reputation after competitors' attacks
Case study: improving the brand reputation of a fintech product