SMM
Social media marketing

• Analyze content (posts, frequency, and tone of voice*).
• Conduct visual analysis.
• Measure your audience engagement.
• Detect social media management mistakes and make recommendations to fix them.
  

* The tone of voice expresses the brand's personality and set of values. It's how the character of your business comes through in your words, tone, and jargon.

Competitor analysis

• Make a list of competitors.
• Measure the audience engagement of your competitors and make a comparative analysis.
  
• Conduct visual and content analysis of competitor accounts.
  
• Make a competitor marketing analysis and develop a new growth path.
  

Content plan

• Select the type (selling, engaging, viral, reputational, expert, etc.) and format of the content (articles, sales promotions, market and company news stories, infographics, white papers, guides, etc.) that best suit your business.
• Select unique hashtags for your Instagram account.
  
• Select the best tone of voice (your brand's voice).
  
• Create categories of posts (select 4–7 types, depending on your audience's hot buttons. Each class is assigned an objective: to sell, inform or engage).
  
• Create a posting schedule.
  

Social media management

• Create content for your account, including visuals (post frequency depends on the tariff plan you choose, yet we make no less than 15 posts a month).
• Track brand mentions on social networks, we manage and react to them. Reply to all the comments except those that need your attention.
  
• Use situational marketing (holidays and important events in the world/country/city/brand's company) in the content plan.
  
• Integrate interactive content (from building the contest strategy to determining the way of choosing winners). Banners, giveaways, and their delivery are carried out by the client.
  

Launch of targeted advertising

• Create an advertising account (unless you already have one).
• Determine your target audience's specific factors like gender, age, location, occupation, and interests.
  
• Choose placements — places where you choose to run your ads (Facebook Stories/Instagram, Facebook Messenger, Facebook/Instagram feed, inbuilt video ads on Facebook, etc.).
  
• Allocate the budget, create a posting schedule, and set automatic campaign start and end dates.
  
• Place an advertisement.
  
• Create advertising banners for social media if they are not provided by the client (paid for separately).
  
• Launch Facebook/Instagram ad campaigns and track their performance.
  
• Provide monthly reporting.
  

Advertising with bloggers/ Influencer marketing

• Make a list of influencers in your niche.
• Take on the entire routine of the negotiation process with bloggers (terms of cooperation: placement, price, and payment method for an advertising post).
  
• Agree on the marketplaces and formats to place ads based on the ratio of subscribers to the cost of publication and ER.
  
• Write the text (a banner or a photo is provided by the client), and agree on the publication date.
  
• Monitor an ad to be posted timely.
  
• Make a report on the advertising campaign with bloggers.