Marketing and brand strategies are two different concepts that have different goals and outcomes. A marketing strategy is aimed at promoting a product or service, i.e., maximizing sales and meeting the needs of the target audience. It is focused on creating effective advertising campaigns, using relevant marketing tools, and attracting customers.
A brand strategy is aimed at the active formation of the brand itself and its identity and uniqueness. It is focused on creating a positive perception of the brand among consumers and building trust and loyalty. Brand strategy includes creating brand values, developing a visual identity, and positioning the brand in a unique manner.
In short, marketing strategy is aimed at promoting a product and achieving financial goals, while brand strategy focuses on building brand identity and loyalty, which consequently also affects financial performance. Both strategies are important for business success and require careful planning, implementation, and execution.