Albertobini Case Study

Alberto Bini Attracted Over 3,233 Visits on Etsy in Just Two Months

Albertobini Case Study

We partnered with Alberto Bini, a fashion manufacturer, to launch its first online sales channel for women’s coats, with an average cost of $150. Despite being an established manufacturer, the brand had zero recognizability in foreign markets, making it essential to build visibility and validate demand.

Project objectives

Build marketplace presence and generate initial sales online

Define and test new market demand across multiple regions

Results

+3,233

Users attracted in the first two months

0.2%

Etsy store conversion rate

Services provided

Etsy SEO

Etsy Advertising

Business and Market Analysis

Industry

E-Commerce

Project timeline

October 2023 – March 2024

Alberto Bini Sought to Enter the New Market and Test the Demand

In late 2023, Alberto Bini set its sights on entering new markets by selling women’s coats via Etsy. With no prior experience in international e-commerce or digital marketing, the brand needed comprehensive support to establish its presence and attract its first sales.

The brand faced significant challenges, including zero brand recognition in the new markets, uncertainty about regional demand, and a lack of experience in choosing and optimizing online sales channels.

Alberto Bini partnered with Netpeak to leverage our expertise in market entry strategies, Etsy store development and marketing from scratch to identify the best approach for launching and scaling their online store.

Cooperation Goal:

Validate demand in new markets, build a presence on Etsy and generate initial sales

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Our Strategy

Our strategy empowered Alberto Bini to attract over 3,233 visits in the first two months

Identify key opportunities and define target markets for women’s outerwear by conducting niche and competitor analysis

Develop a cohesive brand style, ensuring Alberto Bini’s Etsy store’s visual appeal and brand differentiation

Improve visibility in diverse regions by optimizing listings with targeted SEO for three languages

Increase customer acquisition with paid channels through the implementation of Etsy Ads

Enhancing Market Entry With Comprehensive Business Analysis

Alberto Bini’s entry into new markets required precise insights into demand and customer behavior. We conducted in-depth market research to guide decision-making.

We analyzed customer behavior and trends, identifying the most promising regions for premium women’s outerwear

Then, we provided strategic recommendations on pricing, positioning and inventory management

We used the findings from customer behavior and trend analysis to refine the marketing strategy and ensure alignment with market needs

Driving Qualified Traffic and Sales With Etsy Ads

We launched targeted Etsy ad campaigns to drive traffic to Alberto Bini’s listings, ensuring visibility among high-intent buyers.

We designed a targeted ad strategy focusing on Western regions and tailoring campaigns for different languages

Our experts monitored ad performance daily, making adjustments to maximize ROI and reduce cost per click (CPC)

By balancing organic growth with paid traffic, we ensured consistent sales from diverse audience segments

Building Brand Recognition and Visibility Through Etsy SEO

After ensuring that Alberto Bini stands out in a competitive marketplace, our team worked on creating optimized Etsy listings to build visibility and attract potential customers.