Automotive Company Case Study

Automotive Website Restored Search Visibility and Reindexed Over 1,000,000 Pages

Automotive Company Case Study

This fast-growing automotive e-commerce platform faced a sudden and critical issue — Google deindexed thousands of its pages, leaving only the homepage in search results. This drastic drop in visibility threatened the company’s ability to expand into the highly competitive US market.

Project objectives

Restore site visibility after an algorithmic shadow ban

Recover organic traffic and search rankings

Results

+1,000,000

pages successfully reindexed on Google

Significant organic traffic increase

Services provided

Search Engine Optimization (SEO)

Industry

E-Commerce

Project timeline

4 months

Company’s Website Faced a Critical Visibility Loss Due to Google’s Algorithmic Ban

The website, previously well-indexed and ranking, experienced a steep decline in indexed pages and organic traffic. The Google Search Console report confirmed that all but the homepage had been deindexed, making the site nearly invisible in search results.

This issue put the company’s business expansion in jeopardy. They had already invested heavily in branding, so abandoning the domain was not an option. So, they partnered with Netpeak to help them regain search engine trust, boost ranking and ensure their site is well-indexed.

Cooperation Goal:

Identify and resolve the technical and structural issues causing the deindexing

Regain search engine trust and reinstate rankings

Establish a scalable SEO framework to prevent future penalties

Our Strategy

Our Strategy Restored the Platform’s Search Visibility and Indexing

Conduct a forensic SEO audit by analyzing indexing issues, reviewing Google penalties and identifying site-wide SEO errors to find the reasons for deindexing

Implement E-E-A-T enhancements to strengthen site credibility by reinforcing Expertise, Experience, Authoritativeness and Trustworthiness with authoritative content and structured data

Fix technical SEO issues by addressing crawlability, internal linking, metadata and structured data gaps to improve indexing signals

Rebuilt sitemap and robots.txt configurations ensuring Googlebot could efficiently discover and index the right pages

Addressing Google’s Trust Signals and E-E-A-T Standards

A core reason behind the deindexing issue was Google’s algorithm marking the website as low trust. We tackled this by making substantial credibility improvements aligned with E-E-A-T guidelines.

By registering the platform in Google My Business, we strengthened the brand legitimacy with verified business details

We enhanced “About Us” pages with real credentials by adding company history, leadership bios and industry certifications

We built authoritative, in-depth content by creating expert-led content pieces and case studies to demonstrate industry expertise

Optimizing Technical SEO to Improve Indexability

Even with improved trust signals, search engines require a seamless crawling and indexing experience. We implemented extensive technical optimizations to make their site search-engine-friendly and eliminate structural issues preventing page indexing.

We fixed Crawl Errors & Indexing Issues by addressing soft 404 errors, broken redirects and orphan pages to ensure a smooth search engine experience

By removing duplicate and redundant URLs, we ensured each page had a unique value and avoided canonical conflicts

We refined sitemap.xml and robots.txt configurations to guide Googlebot to high-value pages and prevent unnecessary crawling

Project Review

The success of this project was largely driven by efficient collaboration and swift decision-making on the client’s side. The technical team’s responsiveness ensured that necessary changes were implemented without delays, significantly accelerating the recovery process. Additionally, the client’s trust in Netpeak’s recommendations allowed us to execute optimizations seamlessly, without unnecessary debates or roadblocks. This proactive approach enabled us to restore indexing and search visibility in record time, ensuring a swift and effective resolution to the challenges faced.

Ihor Ivanov

Client Project Manager (PM) at Netpeak Agency