Coffeein Clean Case Study

Coffeein Clean Increased Organic Sessions by 272% Through Amazon Market Expansion

Coffeein Clean Case Study

Coffeein Clean is known for extending the lifespan of coffee equipment and preserving the authentic taste of coffee. The company serves coffee lovers across Europe via Allegro in Poland and most recently, thanks to the partnership with Netpeak, via Amazon in Germany.

Project objectives

Increase presence in the European market

Drive up sales volume and strengthen competitive position

Results

+272

Organic sessions

Units ordered

Services provided

Business and Market Analysis

Amazon Store Registration

Amazon Account Management

Amazon Advertising

Industry

E-Commerce

Project timeline

June 2024–October 2024

Coffeein Clean Sought European Expansion, Requiring Help With Market Entry

Coffeein Clean turned to Netpeak for assistance after their initial attempt to register a store on the Amazon platform in Germany failed due to challenges with documentation and verification.

While highly successful domestically, the brand needed a better market understanding and knowledge of the registration procedures to seamlessly expand into the European market and reach a broader audience.

Coffeein Clean approached Netpeak for help because of our hands-on expertise in Amazon account management and full-service support to market entry and growth.

Cooperation goal:

Launch sales on Amazon in Germany, reach a wider audience and establish a steady sales stream while remaining competitive

Our Strategy

Our Strategy Empowered Coffeein Clean to Successfully Enter the German Market

Find the optimal brand positioning through in-depth business and market analysis

Empower growth by developing a unique selling proposition and clear technical specifications for the product

Secure quick sales with flawlessly executed store registration on Amazon Germany, maximizing impact and seizing opportunities in Europe’s largest market

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Launch ad campaigns, implement targeted listing optimization and Amazon SEO to improve product visibility and drive traffic to the store

Positioning the Brand for Long-Term Growth Through Data-Driven Market Analysis

We conducted in-depth business and market analysis and identified opportunities and a unique selling proposition to secure optimal market entry and long-term growth for our client’s brand.

We analyzed the top five European marketplaces, identifying Amazon as the best fit for Coffeein Clean’s strategic goals and growth potential

In collaboration with the client’s team, we developed optimal positioning strategies, emphasizing key selling points to attract and engage potential customers

By crunching data on competitors, core offerings and pricing, we identified optimal packaging, weight and format, developing precise product specifications for a successful market entry

Starting With Confidence: Curated Amazon Store Registration

We applied our expertise in Amazon store registration to establish Coffeein Clean’s presence in the marketplace, ensuring a strong foundation for an efficient sales launch.

We prepared and submitted the required documentation for account verification, enabling the streamlined registration of the client’s brand on Amazon

We simultaneously opened and verified an account on Amazon US, broadening the client’s reach and establishing a stronger presence in the international market

Lastly, we registered the client’s brand with the Amazon Brand Registry, ensuring intellectual property protection and enabling the creation of branded content

Achieving Seamless Operation With Multi-Stage Amazon Account Management

To ensure smooth operation and a steady sales stream, we developed a comprehensive Amazon account management strategy, optimizing product listings, enhancing brand visibility, and driving customer engagement.

We conducted targeted SEO and keyword research, and created high-quality product listings, achieving better visibility and discoverability on Amazon to attract targeted traffic

We trained the client’s team on efficient shipment management, ensuring smooth inventory handling and timely deliveries to meet Amazon’s operational standards

We launched Amazon Vine to gather customer reviews, created coupons and discounts to boost sales and developed a Brand Store to enhance brand trust

Driving Targeted Traffic and Increasing Conversions With ROI-Focused Amazon Advertising

We launched a high-performance Amazon advertising campaign to boost awareness and drive conversions. The campaign focused on ongoing testing and optimization of ad creatives, along with transparent budget planning and reporting.

To reach the target audience, we developed the strategy and structure for the advertising campaign, including audience analysis and segmentation

We introduced an automated ad creatives optimization process, driving higher conversions across all funnel stages

We launched advertising on Amazon Ads and set up Sponsored Products and Product Display Ads, helping boost brand recognition among the target audience and broaden reach

Project Review

“A defining moment in our collaboration with Coffeein Clean was inspiring them to challenge and successfully compete with top coffee equipment cleaner brands like Bosch and Siemens. Thanks to our go-to-market strategy, Coffeein Clean now navigates the German market — Europe's toughest — with confidence, viewing it not only as its space but also as a stepping stone for global expansion into the USA and beyond.”

Aliaksandr Vlasenka

Head of Marketplace Growth Department at Netpeak