FoxyStudioShop

Foxy Studio Shop Increased Revenue by 15% with Etsy SEO and Advertising

FoxyStudioShop Case Study

We partnered with Foxy Studio Shop, a Kyiv-based jewelry workshop, to help them scale their online presence internationally. The brand transitioned from a small social media group to a self-sustaining business, already selling in local stores, but sought to establish its name in the global marketplace via Etsy.

Project objectives

Increase orders and overall sales volume

Enhance brand recognition in international markets

Results

+15%

Increase in revenue

Services provided

Etsy Services

Industry

E-Commerce

Project timeline

September 2024–October 2024

Foxy Studio Shop Aspired to Popularize Its Jewelry Internationally

In 2024, Foxy Studio Shop was already an established name in Ukraine but lacked visibility and traction in international markets. Despite selling through local stores, the workshop struggled to optimize its Etsy store for international buyers and expand its reach.

Their product range required alignment with global market demand, and key store elements like banners, titles and navigation needed enhancements to improve customer engagement and sales.

Foxy Studio Shop partnered with Netpeak to leverage our Etsy-specific expertise, aiming to enhance their store’s visibility, optimize listings and stabilize revenue.

Cooperation Goal:

Boost conversion rates, increase the average order value and grow revenue while building brand recognition globally.

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Our Strategy

Our strategy empowered FoxyStudioShop to achieve a 15% revenue increase

Optimized store navigation and design to enhance customer experience and improve purchase journey flow

Expanded the keyword list by 360 tags, ensuring greater visibility for product listings

Introduced bundled promotions, such as “Buy together” sets, to increase the average order value and customer engagement

Improving Store Appeal and Navigation for Better Conversions

We began by optimizing Foxy Studio Shop’s Etsy store to ensure customers could easily find and engage with products.

Update key store elements, including banners, featured items and titles, creating a cohesive and attractive visual identity

Suggest new product categories to streamline navigation and make it easier for buyers to find what they needed

Organize monthly promotions with automatic notifications, keeping customers engaged and incentivizing purchases

Driving Revenue Growth With Optimized Advertising and Promotions

To ensure sustainable revenue growth, we combined SEO and advertising strategies with tactical promotions tailored to Foxy Studio Shop’s audience.

We conducted a detailed store audit to identify high-potential areas for improvement and align with market demands

Regularly optimized Etsy Ads, improving targeting and increasing cost efficiency for paid campaigns

We created and managed bundled promotions, like “Buy together” offers, encouraging customers to add more items to their carts

Expanding Product Visibility and Aligning With Market Demand

Visibility was key to helping Foxy Studio Shop compete in international markets. Our focus was on expanding the store’s reach and improving search rankings.

Expanded the keyword list by 360 tags, increasing the number of search terms associated with the store’s products

Updated product descriptions and tags to align with global search trends and buyer intent

Continuously monitored performance, ensuring product listings remained competitive and relevant to market demands

Project Review

The client’s high-quality and unique jewelry served as the foundation for achieving remarkable results. By combining the exceptional quality of their products with optimized listings and targeted SEO, we were able to demonstrate tangible improvements in a relatively short time frame.

Anton Tochylo

Marketplace Promotion Team Lead at Netpeak Agency Ukraine