H2H Movers Case Study

H2H Movers Increased Google Ads Conversions by 135% with Multi-Channel PPC Strategy

H2H Movers Case Study

H2H Movers is a leading moving company based in Chicago, known for delivering affordable, efficient and stress-free residential and commercial relocation services. They are dedicated to providing affordable relocating services, whether you are moving from the city to the suburbs or vice versa.

Project objectives

Increase online visibility and brand awareness in competitive local markets

Generate a consistent stream of high-quality leads across digital channels

Results

+135%

increase in Google Ads conversions with only a 35% CPA increase

Services provided

PPC Advertising

Industry

Other

Project timeline

January 2021–Present

H2H Movers Turned to Netpeak to Expand Its Market Reach Across Chicago and Beyond

The company wanted to boost service requests both locally and long distance. Despite having an established presence in the Chicago area, they sought to increase their market share and visibility across multiple regions through performance-driven advertising campaigns.

Despite its strong local reputation, the company faced growing competition from both national franchises and aggregator platforms. To maintain its growth momentum and lead quality, H2H Movers partnered with Netpeak to build a sustainable, high-performance lead generation strategy via multichannel PPC campaigns without overextending their advertising budget.

Business Goals:

Drive more high-intent leads from multiple regions and optimize cost per acquisition and campaign efficiency

Increase visibility and brand awareness

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Our Strategy

Our Strategy Delivered a 135% Growth in Google Ads Conversions

Introduce Bing and Reddit Ads to complement Google and Meta efforts, reaching new and cost-effective audiences

Continuously test creatives, bids and audiences to improve cost-efficiency and lead quality

Maintain tight feedback loops with the client to approve optimizations quickly and scale successful campaigns

Full-Funnel PPC Strategy That Drives Qualified Leads and Business Growth

Netpeak implemented a PPC advertising strategy that spanned Google, Bing, Meta and Reddit, and touched every stage of the customer journey, from generating awareness to converting high-intent leads. It also ensured scalable and sustainable business growth for H2H Movers.

We introduced Reddit and Bing Ads to efficiently reach new audience segments with lower CPMs and CPAs, expanding brand visibility while keeping acquisition costs under control

We implemented ongoing A/B testing of ad creatives, bidding models and audience targeting to keep prospects engaged and refine messaging relevance across platforms like Google and Meta

By continuously optimizing conversion-driven campaigns and landing page performance, we improved lead quality and supported a 135% increase in conversions from high-intent users

Boosting Brand Trust and Customer Engagement With Social Media Marketing

Netpeak implemented a targeted SMM strategy to strengthen H2H Movers’ local presence, nurture leads across channels and support conversion efforts throughout the moving journey.

We created and published audience-relevant content such as moving tips, customer stories and behind-the-scenes posts to increase engagement, build trust and move leads further down the funnel

We optimized Facebook and Instagram profiles for visibility and lead generation, using geo-targeted content and local hashtags to drive inbound traffic and attract ready-to-move users

By deploying and refining LinkedIn campaigns targeting warm and cold audiences and past site visitors, we increased inquiries and bookings by retargeting users with personalized creative and CTAs

Maximizing Customer Lifetime Value Through Retention Marketing

To build long-term relationships and drive repeat bookings, Netpeak developed a retention strategy for H2H Movers focused on post-service communication and loyalty-building touchpoints.

We launched segmented email flows to follow up after completed moves, offering satisfaction surveys, referral incentives and seasonal service reminders that kept H2H top of mind

We used customer data from CRM to personalize messaging based on past services and location, improving open and response rates for promotional and service-related emails

We designed a streamlined referral program to turn happy customers into brand advocates, contributing to a steady stream of low-cost, high-converting leads

Project Review

“The collaboration with H2H Movers has been a model example of how active client involvement and expert execution can drive tangible business results across multiple advertising platforms. From the very beginning, the client demonstrated a strong commitment to testing new ideas, approving optimizations promptly and trusting our strategic direction. This open and agile approach allowed us to implement a multi-channel PPC strategy across Google, Bing, Reddit and Meta, tailoring each channel to its strengths. Thanks to the expertise of our PPC team and the client’s readiness to experiment, we achieved a 135% increase in Google conversions, reduced cost-per-acquisition by 37% on Bing and discovered valuable audience segments on Reddit — all within a tightly monitored budget. We look forward to continuing this partnership and uncovering even more growth opportunities.”

Galyna Sagan

Client Project Manager at Netpeak