Lacoste Case Study

Lacoste Increased Online Sales With High-Converting Google and Meta PPC Campaigns

Lacoste Case Study

Lacoste is an iconic French clothing brand, globally recognized for its premium sportswear and casual apparel. Operating in a highly competitive market, Lacoste sought to boost online visibility and sales through efficient pay-per-click advertising.

Project objectives

Increase online leads and sales with limited budget

Maximize PPC advertising efficiency and return on ad spend (ROAS)

Results

Increase in leads and sales within the cooperation period

Services provided

PPC

Industry

E-Commerce

Project timeline

2019–2023 (4 years)

Lacoste Needed a Cost-Effective Strategy to Boost Online Sales

Facing fierce competition and limited marketing budgets, Lacoste needed an optimized PPC strategy to efficiently convert leads into loyal customers. Challenges included maintaining brand positioning while capturing high-intent traffic across Google and Meta platforms.

Lacoste partnered with Netpeak to craft a PPC advertising approach that effectively balanced budget constraints with aggressive growth objectives.

Cooperation Goal:

Generate measurable increases in online sales and leads through optimized PPC advertising campaigns.

Our Strategy

Our PPC Strategy Increased Lacoste’s Online Sales

Launch targeted campaigns through Google and Meta Ads to attract high-intent customers searching for premium apparel, ensuring higher lead-to-sales conversion rates

Develop precise audience segments, effectively allocating budgets to users more likely to convert

Create engaging, mobile-responsive landing pages aligned with ad messaging, significantly boosting conversion rates

Creating High-Converting PPC Campaigns

We implemented data-driven PPC strategies to achieve significant growth within budget constraints, ensuring maximum return on investment.

We leveraged advanced bidding strategies in Google Ads to maximize visibility among high-conversion audiences

We tested and refined ad creatives and copy continuously, aligning messaging with user intent to boost engagement

Our experts developed customized landing pages to ensure users experienced a seamless path to purchase, increasing lead quality and conversion rates

Leveraging Meta Ads for Enhanced Engagement and Sales

Understanding the importance of social platforms, our strategy involved highly tailored ad campaigns across Facebook and Instagram to capture user attention and drive conversions.

We leveraged existing customer data to create look-alike audiences on Meta platforms, efficiently reaching new, highly relevant users

We Implemented personalized retargeting ads to re-engage past website visitors, significantly boosting remarketing conversion rates

We crafted engaging visual and video ads to enhance brand appeal and foster deeper connections with the target audience, driving both immediate and long-term sales growth

Continual Optimization for Sustainable PPC Growth

Regular performance analysis and campaign optimizations were central to our approach, maintaining high performance and ongoing growth.

Our experts used detailed analytics to track and quickly adapt to campaign performance, ensuring continuous improvements

We performed regular tests to identify the highest-performing elements, enhancing overall campaign efficiency and reducing cost per acquisition

We provided detailed reports and insights, allowing proactive strategic adjustments in close collaboration with Lacoste’s marketing team

Project Review

“Working with Lacoste was rewarding due to their clear objectives and trust in our recommendations. Their openness allowed rapid implementation of PPC strategies, significantly boosting leads and sales despite budget constraints. This partnership is a great example of effective collaboration and targeted digital advertising.”

Anna Samus

Client Project Manager at Netpeak