Magnikon Case Study

Magnikon Increased Sales by 21% and Organic Sessions by 423% With Amazon SEO

Magnikon Case Study

Magnikon is an innovative toy manufacturer specializing in eco-friendly, educational toys designed to spark cognitive growth and creativity in children. Known for its varied magnetic building sets, Magnikon empowers young minds through engaging, sustainable play.

Project objectives

Increase sales on Amazon.de

Scale business operations in a highly competitive market

Results

+423%

Organic sessions increase year-over-year

+21%

Sales increase month-over-month

Services provided

Listing Optimization

Amazon SEO

Industry

E-commerce

Project timeline

March 2024 – May 2024

Magnikon Encountered Tough Competition and Needed a Traffic Boost to Scale and Drive Sales

Magnikon struggled to scale on Amazon.de and experienced sluggish sales, requiring expert guidance to identify and resolve the underlying causes.

Operating in a highly competitive market, the company’s performance was hindered by low product visibility and numerous negative reviews. The brand needed to stand out, strengthen customer relationships and attract organic traffic.

Magnikon reached out to Netpeak for help because of our solid experience on Amazon, strong analytics and the ability to drive sustainable growth.

Cooperation goal:

Enhance Magnikon’s product visibility, drive organic traffic to the online store and boost conversions

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Our Strategy

Our Strategy Empowered Magnikon to Increase Sales by 21% and Boost Organic Sessions by 70% Month-Over-Month

Identify performance bottlenecks through business and market analysis and develop an effective Amazon SEO strategy to address those

Enhance brand awareness by improving product descriptions and graphics to meet clients’ expectations better and stand out from competitors

Increase organic sales by improving product ranking and visibility on Amazon.de, enhancing listings for better relevance and appeal

Launch optimized ad campaigns to drive organic traffic, increase CTR and CVR

Increasing Brand Visibility and Attracting More Traffic With Data-Driven Listing Optimization

With an in-depth listing audit and market analysis, followed by a holistic listing optimization strategy, we helped Magnikon enhance product visibility and improve key marketing metrics, from organic traffic to sales volume.

We conducted keyword research and indexed listings in Amazon search, doubling the clients’ organic core size

We developed requirements for main images and introduced infographics and A+ content, leading to an increase in conversion rate and a 32% MoM growth in orders

To enhance Magnikon’s store content and visuals, we conducted weekly A/B testing of listings, achieving a 423% YoY increase in organic sessions

Driving Sustainable Growth With Strategic Amazon SEO

Through consistent, ongoing Amazon SEO efforts, including interventions to increase product assortment and variability, we empowered Magnikon to build a stronger presence on Amazon and foster long-term business growth.

We leveraged Amazon posts to attract and engage new customers to the client, enhancing brand visibility and encouraging product discovery

Together with the Magnikon team, we implemented discounts, coupons and other promotions to increase customer interaction, leading to a 44% spike in the click-through rate YoY

We increased variability and updated content for 48 product listings, helping Magnikon reduce TACOS from 13.27% to 9.29% and drive sales up by 21% MoM

Project Review

“We increased the organic share of Magnikon’s sales and improved CTR, CVR and organic traffic metrics by implementing updated texts and photos, redesigning the package and introducing infographics. Our collaboration gave the client immediate results and long-term benefits, leading to a 32% growth in orders, and a 21% increase in revenue in just two months, validating the effectiveness of targeted listing optimization.”

Aliaksandr Vlasenka

Head of Marketplace Growth Department at Netpeak