OttoHome Case Study

Otto Home Unblocked Accounts and Boosted New Visits by 569% on Etsy

OttoHome Case Study

The Otto Home store offers certified, high-quality designer furniture, home textiles, wooden wall panels and doors manufactured in Latvia. Renowned for its eco-friendly wood and composite materials, the store caters to interiors and exteriors, delighting discerning customers in the Baltic States and across Europe.

Project objectives

Enter new markets and extend sales reach

Explore new sales platforms, starting with Etsy

Results

+569%

New visits upon the first month of cooperation

1st order

During the first 12 days with a $1 Ads budget

Services provided

Business and Market Analysis

Etsy Store Registration Consulting

Etsy Store Development

Etsy SEO

Industry

E-commerce

Project timeline

July 2024 – November 2024

Otto Home Required Help With Unblocking Accounts and Expanding Sales Reach

Otto Home suffered losses after an adversary made a series of false accusations of policy violations, which led to store account blocks on multiple marketplaces.

With an impeccable reputation and a strong presence in Latvia and the Baltics, the company aimed to reclaim its blocked international accounts and get a fresh start on new marketplaces to restore the revenue stream and expand globally.

Otto Home partnered with Netpeak because of our expertise in marketplace account management, store registration, and a thorough approach to market entry and growth.

Cooperation goal:

To unlock the existing accounts, enter new marketplaces and expand sales reach

Our Strategy

Our Strategy Enabled Otto Home to Unblock Their Accounts and Grow Globally

Establish legal communication to recover accounts on international marketplaces, restoring a steady revenue stream

Assess market opportunities and focus on Etsy as an ideal launchpad for global expansion

Analyze the niche and create the most promising product assortment for effective promotion and sales

Conduct strategic SEO and listing optimization to enhance visibility and attract customers

Leveraging Data-Driven Business and Market Analysis to Explore New Sales Platforms

We conducted comprehensive business and market analysis, evaluating top marketplaces in Europe and the US, and identified Etsy as the optimal sales platform to test demand and commence global expansion.

We analyzed top marketplaces in Europe and the USA, identifying Etsy as the most efficient platform for Otto Home’s unique design products

We assessed Etsy’s trending product categories in the furniture and decor niche to uncover the best opportunities for Otto Home’s offerings

We evaluated Etsy’s buyer demographics to confirm alignment with Otto Home’s target audience and product appeal

Reclaiming Blocked Accounts and Opening Etsy Store Through Marketplace Registration Consulting

We leveraged our marketplace store registration and legal support expertise to quickly reclaim Otto Home’s accounts on several international sales platforms and secure its registration on Etsy.

We prepared and submitted the required documentation to swiftly unblock the client’s accounts, retaining its customer base and restoring a steady revenue stream

We simultaneously opened and verified an account on Etsy, broadening the client’s reach and establishing a strong foundation for global expansion

We ensured Otto Home’s account integrity by registering its brand through Etsy's Reporting Portal and complying with intellectual property policies

Launching Sales With Curated Etsy Store Development

To secure initial sales and lay the foundation for sustainable growth, we implemented a tailored Etsy store development strategy, including showcase design, shipping templates, and the preparation of visuals and texts.

For the OttoHomeFurniture Etsy store we helped create, we designed a branded showcase to ensure a professional look and build awareness

We developed the store’s description and prepared texts and visuals, including banners and videos, enhancing appeal and securing the first purchase within the first month

We set up tailored shipping templates to optimize delivery times and offer competitive rates, enhancing the customer experience and boosting sales

Boosting Visibility and Driving Targeted Traffic With Etsy SEO

We enhanced the Otto Home store’s visibility on Etsy, improving relevance for the target audience, attracting more organic traffic, and boosting sales through our Etsy SEO service.

We conducted keyword research and compiled tag sets to optimize product listings and boost organic search visibility

We created 21 listings within the first month, then three new listings daily, and prepared detailed technical requirements for high-quality photos to ensure discoverability and relevance