Kateryna Holubka
Business Development Manager
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New York, 25 Broadway, 10th Floor
1013 Centre Rd Suite 403, Wilmington, DE 19805
UA
Otto Home suffered losses after an adversary made a series of false accusations of policy violations, which led to store account blocks on multiple marketplaces.
With an impeccable reputation and a strong presence in Latvia and the Baltics, the company aimed to reclaim its blocked international accounts and get a fresh start on new marketplaces to restore the revenue stream and expand globally.
Otto Home partnered with Netpeak because of our expertise in marketplace account management, store registration, and a thorough approach to market entry and growth.
To unlock the existing accounts, enter new marketplaces and expand sales reach
Establish legal communication to recover accounts on international marketplaces, restoring a steady revenue stream
Assess market opportunities and focus on Etsy as an ideal launchpad for global expansion
Analyze the niche and create the most promising product assortment for effective promotion and sales
Conduct strategic SEO and listing optimization to enhance visibility and attract customers
We analyzed top marketplaces in Europe and the USA, identifying Etsy as the most efficient platform for Otto Home’s unique design products
We assessed Etsy’s trending product categories in the furniture and decor niche to uncover the best opportunities for Otto Home’s offerings
We evaluated Etsy’s buyer demographics to confirm alignment with Otto Home’s target audience and product appeal
We prepared and submitted the required documentation to swiftly unblock the client’s accounts, retaining its customer base and restoring a steady revenue stream
We simultaneously opened and verified an account on Etsy, broadening the client’s reach and establishing a strong foundation for global expansion
We ensured Otto Home’s account integrity by registering its brand through Etsy's Reporting Portal and complying with intellectual property policies
For the OttoHomeFurniture Etsy store we helped create, we designed a branded showcase to ensure a professional look and build awareness
We developed the store’s description and prepared texts and visuals, including banners and videos, enhancing appeal and securing the first purchase within the first month
We set up tailored shipping templates to optimize delivery times and offer competitive rates, enhancing the customer experience and boosting sales
We conducted keyword research and compiled tag sets to optimize product listings and boost organic search visibility
We created 21 listings within the first month, then three new listings daily, and prepared detailed technical requirements for high-quality photos to ensure discoverability and relevance
To attract Etsy traffic and retain loyal customers, we designed promotional campaigns, incorporating tools like coupons and special offers.
