
Negative reviews across information platforms and social media undermined Synevo’s credibility and presented challenges in maintaining customer trust. These issues were especially pronounced for queries combining the brand name with “feedback” and regional keywords.
Synevo partnered with Netpeak to design and implement a comprehensive SERM and ORM strategy to mitigate the impact of negative reviews, enhance positive visibility, and rebuild customer trust.
Eliminate negative reviews for key queries, improve brand perception and ensure consistent, positive representation across digital platforms.
Remove negative reviews through direct engagement with platform moderators and violation reporting
Promote positive and neutral articles to the top 10 search results for key queries
Optimize Google Business Profile and YouTube channels to enhance credibility and user engagement
Structure ORM efforts to build a foundation for sustained reputation management
We identified and engaged with review platforms hosting negative feedback, preparing detailed removal requests supported by specific violations of platform guidelines
By strategically promoting articles with a positive or neutral tone, we ensured that they occupied top positions in search results, reducing the visibility of negative content
We automated processes for publishing reviews on Synevo’s own website, creating a centralized repository of positive feedback that boosted credibility
By updating contact details, attributes and service information across all branch cards, we ensured accuracy and reliability
We responded to unanswered customer reviews and addressed concerns to demonstrate responsiveness and care
Our team identified reviews that violated Google’s policies and requested their removal, successfully mitigating negative content
We created SEO-friendly titles, descriptions and tags for existing videos, improving discoverability and engagement
By adding thumbnails and structured videos into playlists, we created a professional and organized viewing experience
We developed ideas and themes for new videos to align with customer interests and industry trends, expanding Synevo’s reach and relevance