Vodafone Shop Case Study

Vodafone Shop Increased Non-Branded Organic Traffic by +99% with SEO & Link Building

Vodafone Shop Case Study

Vodafone Shop is the e-commerce platform of Vodafone, the largest mobile operator in Ukraine, serving over 18.8 million subscribers. As a new entrant in the electronics and accessories market, Vodafone Shop faced significant challenges in competing with well-established marketplaces and niche retailers.

Project objectives

Increase targeted organic traffic to the Vodafone Shop

Improve visibility for non-branded queries

Results

+98.88%

Increase in non-branded traffic

+54.22%

Growth in total organic traffic

Services provided

SEO

Industry

E-Commerce

Project timeline

May 2020–April 2021

Vodafone Shop Aimed to Increase Traffic and Sales in a Saturated Market

The electronics and accessories market is highly competitive, with large marketplaces and niche retailers dominating search visibility. As a new player, Vodafone Shop faced challenges in capturing organic traffic and improving visibility for non-branded queries critical to growth.

Vodafone partnered with Netpeak to implement a comprehensive SEO strategy aimed at increasing organic traffic, search rankings and sales while building a strong foundation for long-term growth.

Cooperation Goal:

Drive sustainable growth in search visibility, improve rankings for non-branded queries and establish Vodafone Shop as a competitive e-commerce player.

Our Strategy

Our strategy empowered Vodafone Shop to achieve a 99% increase in non-branded traffic

Optimize website structure and content to align with search trends and user intent, improving discoverability and engagement.

Redefine high-quality link building campaigns to strengthen domain authority and outperform competitors.

Enhance analytics tracking to provide actionable insights and continuously refine the SEO strategy.

Addressing Technical SEO Challenges for Scalable Growth

A strong technical foundation was essential for Vodafone Shop to compete effectively in the highly saturated electronics market. By focusing on impactful technical improvements, we ensured the website could scale efficiently and meet the growing demands for organic traffic.

We conducted a thorough review to identify critical issues, including crawl inefficiencies, duplicated content and broken links, ensuring all pages were optimized for indexing and ranking

By implementing tools to track competitor website changes, we ensured Vodafone Shop remained adaptive to market shifts

We expanded the filter structure to improve navigation and ensured unnecessary pages were excluded from indexing, boosting search efficiency

Optimizing Content for Targeted Visibility and Engagement

Content optimization played a central role in increasing Vodafone Shop’s visibility for non-branded queries and driving targeted traffic. Our efforts focused on improving content relevance and aligning with user intent, driving visibility for non-branded queries and enhancing engagement.

We created optimized title and description tags for category pages and filters, prioritizing seasonal trends and high-performing keywords

Our team provided technical guidelines for blog posts that aligned with Vodafone Retail Ukraine’s priorities, ensuring relevance and engagement

We tailored content to reflect local market demands, improving rankings and customer connection across multiple product categories

Building Domain Authority Through High-Quality Link Building

Our off-page SEO strategy focused on strengthening Vodafone Shop’s domain authority and establishing a trusted presence to compete with established e-commerce players. Our link building efforts were carefully crafted to deliver sustainable growth and enhance search visibility.

We created natural backlinks by engaging in forums, comments and Q&A platforms, building credibility and relevance

By partnering with authoritative industry websites to secure contextual backlinks, we enhanced search rankings for priority queries

We tracked the growth and quality of backlinks to ensure sustained improvements and prevented harmful links from affecting performance

Project Review

“Owing to regular communication with the Netpeak team, prompt response to changes, and adaptation of monthly work plans, we were able to achieve our goals. Hard and timely work, directed mainly at links and content, contributed to the stable growth of organic traffic. We are pleased with the current results and hope for successful cooperation in the future!”

Olga Korolyuk

SEO Specialist at Vodafone Retail Ukraine