Apple Search Ads
App advertising in the App Store

Since 2014, the Netpeak agency has focused on mobile performance marketing. As pioneers in mobile app promotion, we have honed our expertise over the years and are ready to channel it into the development of your project.

In our Apple Search Ads setup and optimization service, we will increase the number of users of your app with the help of effective advertising on the App Store.

Challenge us!

Our expertise allows us to effectively apply a variety of tools for promoting mobile applications regardless of the market, from mobile analytics to optimizing applications in stores.

One of these tools is Apple Search Ads. Use it strategically, and you will increase app recognition and the number of app installs in a short period of time.

Radomir Novkovych
Head of Netpeak RadASO

Awards and achievements

Our clients

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What is Apple Search Ads (ASA)?

Apple Search Ads are cost-per-tap ads for an app in the App Store. Essentially, the advertiser pays for clicks on the ad. This approach allows you to not only attract new users but also increase the number of app impressions in the store.

We offer effective turnkey ASA campaigns that use in-house developments and best practices to maximize your project's return on investment.

Our automation tools and extensive experience will make your campaigns more profitable. Even if you've tried running ASA and it turned out to be unprofitable, we will identify growth points and build a strategy that will produce results.

Benefits of Apple Search Ads

Compatibility

ASA is a perfect ad service for promoting iOS apps

High conversion rate

The user sees your ad exactly when they are looking for a new app

Flexible settings

You can adjust the bid even at the keyword level

What we offer

Efficient turnkey ASA maintenance from Netpeak:

Regularly track new search queries in Discovery Campaigns, and optimize your promotion strategy to meet the needs of your audience.
Automatically track the profitability of advertising campaigns using metrics and additional metrics.
Automatically stop advertising when you reach the 1st position for a keyword in organics. If you lose the first position — we start advertising again.

Why run Apple Search Ads?

Free consultation
Thank you for reaching out. You have taken the first step towards a fantastic marketing campaign.

Our expert will contact you within 1 business day to answer all of your questions.

Let's begin our journey 😉
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1. Get search query conversion data for App Store Optimization purposes

ASA is a great tool to identify which queries convert best to installs. You can then use them in titles and target them as part of your ASO strategy.

2. Expand your semantic core for App Store Optimization purposes

If you use BroadMatch or SearchMatch, Apple itself will find search queries for you. Using these queries in ASO will allow you to appear for related searches in organic rendition.

3. Get better and more targeted installs

Installations from ASA are more relevant, because the user was looking for a new app in the App Store at that exact moment. Whereas on Facebook, the user sees an app in the feed by chance and may install it just out of curiosity, not because they need it now.

4. Get traffic from searches for competitor names

You can appear in the search results for your competitor's name above your competitor and "squeeze" a share of their target audience.

5. Determine the "value" of queries and customize in-app onboarding

For SearchAds installations, Apple makes it possible to find out directly in the application about the type of keyword that attracted the user. Thus, you can send this information to your analytics system (Amplitude or Firebase) and see LTV by keyword. It is also possible to determine the keyword right at the start and adjust onboarding to the user's goals.

What we do as part of ASA optimization

Two campaigns for each country: Discovery and Exact

By creating two campaigns, we can show ads both for queries that will 100% work and for new queries that may not be obvious.

SKAG-based ad account structure

We use SKAG (Single Keyword Ad Groups) in our campaigns — single keyword ad groups that provide data on targeted actions for each phrase at the ad group level.

Regular monitoring of new SearchTerms in Discovery Campaigns

This allows us to find non-obvious points of contact with your target audience and make your campaigns even more effective.

Monitoring of Exact Campaigns

If campaigns targeting the exact query do not work as planned, we promptly make changes and optimize them.

Initial data collection

We stand for clarity and transparency. That's why we analyze each advertising campaign and prepare a report with recommendations on how to improve efficiency.

ASO Case Studies

+74%

impression growth

OLX success story: increase of impressions to 74% with ASO services

+272%

impressions

Photo Transfer success story: impressions growth by 272%

What Our Clients Have To Say

Free consultation

Thank you for reaching out. You have taken the first step towards a fantastic marketing campaign.

Our expert will contact you within 1 business day to answer all of your questions.

Let's begin our journey 😉
Oops! Something went wrong while submitting the form.
Lierika Nemykina
Customer Operation Department Team Lead
Free consultation
Great! Thank you for reaching out. You have taken the first step towards a fantastic marketing campaign.

Our expert will contact you within 1 business day to answer all of your questions.

Let's begin our journey 😉
Oops! Something went wrong while submitting the form.