The service provides a comprehensive solution for working with the brand: formulating the mission and values of the brand, differentiating it from competitors, identifying the best media channels, building brand awareness, and creating brand attributes and examples of advertising campaigns.
Send a requestAn effective brand strategy is key to finding new ways to grow your sales.
A well-crafted mission statement acts as a guiding light for a company's strategic planning and decision-making processes, ensuring that all efforts are aligned with its overarching goals.
What do we include?
What the company does
Who it serves
Its core values
What the company aims to achieve in the long term.
Why is it important?
Allows you to identify the strengths and characteristics of a company that make it recognizable and successful
Allows you to set the vector of development and set priorities
Positioning is about identifying and attempting to “capture” a marketing niche for a brand, product, or service through various strategies: pricing, promotion, communication, and distribution.
What do we do?
Create a unique image.
Build the perception of the brand in the minds of the target audience compared to competing brands.
Create a positioning message, with a brief description of the main target audience the brand is aimed at.
Why is it important?
Allows you to gain loyalty and increase retention of your target audience.
Allows you to stand out from your competitors.
Allows you to identify the company's strengths and characteristics that make it recognizable and successful.
Allows you to set the vector of development and prioritize.
Makes your product more appealing.
In branding and communications, tone of voice refers to the personality and emotion that is infused into a company's communication strategy. It encompasses not only the selection of words, but also the order, rhythm, and pace in which they are spoken or written.
What do we do?
Match the brand personality and the way we communicate with the target audience.
Adapt your tone of voice to the medium, be it social networks, e-mail, or printed materials.
Why is it important?
Allows you to create an emotional connection with your target audience.
Ensures that all communication channels are consistent with the brand.
To create a clear identity, all visual elements should be representative of your brand and its value.
What do we do?
Develop all visual elements you need to make your business a success.
Logo
Color
Font
Corporate identity
Why is it important?
The majority (81%) of consumers need to trust a brand to consider a purchase.
Color increases brand awareness by up to 80%.
Consumers are 81% more likely to recall a brand's color than its name.
Humans perceive visual information best and notice up to 80% of visuals.
Most quick product decisions (90%) are made due to color alone.
Certainly, we are committed to equipping you with the necessary knowledge and resources to successfully market your business. Our offerings include:
To get in touch with our experts, kindly complete the form available on our website.
It's a long process that takes time, effort, and continuous improvement. We will create a brand development strategy that includes:
Fill out the form on the site, and our experts will help you choose the best promotion methods for you.
Marketing and brand strategies are two different concepts that have different goals and outcomes. A marketing strategy is aimed at promoting a product or service, i.e., maximizing sales and meeting the needs of the target audience. It is focused on creating effective advertising campaigns, using relevant marketing tools, and attracting customers.
A brand strategy is aimed at the active formation of the brand itself and its identity and uniqueness. It is focused on creating a positive perception of the brand among consumers and building trust and loyalty. Brand strategy includes creating brand values, developing a visual identity, and positioning the brand in a unique manner.
In short, marketing strategy is aimed at promoting a product and achieving financial goals, while brand strategy focuses on building brand identity and loyalty, which consequently also affects financial performance. Both strategies are important for business success and require careful planning, implementation, and execution.
Brand awareness is the degree to which a brand is recognized by its target audience. It is an indicator of how much people know about the existence of a brand and its products or services. The higher the level of brand awareness, the more likely it is that consumers will choose that brand when purchasing a product or service.
