Conversion Rate Optimization for Websites and Applications

Stage 1 (up to 30 days)

1. Project Analysis:

• Review and testing of analytics systems;
• Hotjar/Clarity setup;
• Event setup in Google Tag Manager for transfer to Google Analytics;
• Looker Studio report creation;
• Event map creation.

2. Prioritization of pages for CRO:

• Q&A session with PM, IM, and DH, project owner and analyst/marketer;
• Analysis of user actions on the website;
• Analysis of competitors and best practices.

3. Development of a task plan for priority pages of the site (1 page—1 month):

• Prioritization of pages for optimization;
• Meeting with the current project team (in case of cooperation on SEO, PPC or other services) to synchronize processes;
• Preparation of a document with a task plan for optimization of each type of page;
• Coordination of priorities and task plan with the client.

Stage Two (monthly, for approximately 4 months)

4. Page Optimization:

• Prioritization of hypotheses for improving the user interface for the target page;
• Implementation of the new user interface on the website (client-side);
• A/B testing of hypotheses;
• Analysis of data from A/B testing in the previous month and formation of conclusions (on the second month of the second stage, when data will be collected for the first optimized page);
• Development of a report based on the results of page optimization.

Stage Three (monthly at the client's request, after optimization of all pages)

5. CRO Support (after optimization of all types of pages):

• Conversion monitoring on optimized pages;
• Monitoring of user actions;
• Monitoring of the user journey on the website;
• Preparation of recommendations (if necessary) for new page optimization;
• A/B testing;
• Preparation of a monthly report.