Increase Email Conversions With Our Audit Services
We set up your email campaigns for maximum performance, ensuring a perfect alignment with your business goals. Through an in-depth email audit, we help identify and resolve specific issues with your content, to boost customer engagement and increase conversions.
Suppose your customer retention is low, as shown by a high unsubscribe rate. In that case, we conduct a thorough audience sentiment analysis, perform A/B testing on design elements, identify personalization issues, and provide actionable recommendations to boost customer loyalty.
Our clients excel in winning customers’ trust, crafting compelling offers, increasing conversions and driving maximum ROI through a holistic, data-driven approach to email marketing.
Optimize Your Email Campaigns for Maximum Performance
Improve Customer Experience
Conduct ongoing audience and content relevancy analyses to align emails with subscribers’ interests
Introduce automated email dissemination to improve the timeliness of communications for each audience segment
Implement real-time personalization to deliver content that adjusts based on user actions during browsing or purchase
Increase Audience Engagement
Track engagement metrics across different devices to tailor content for mobile and desktop users
Continuously monitor email content performance to identify what captures your audience's attention
Implement A/B testing for design elements and CTAs to increase click-through rates and encourage higher interaction
Track customer acquisition costs by segment to focus marketing efforts on high-value customers
Implement lead scoring to optimize marketing spend and increase conversion rates
What’s Included in Our Email Marketing Audit Services
Content Analysis
We analyze your email content, including subject lines, CTAs, the main body and visual elements, to improve engagement and drive higher conversions.
Audience Segmentation
We zoom into audience segments, crunching demographic data, preferences, geographic characteristics and behavioral patterns. The analysis serves as a basis for optimizing personalization and improving the effectiveness of email campaigns.
Technical Configuration Audit
We assess your email system's technical configuration, focusing on SPF, DKIM, DMARC, and domain reputation metrics. Our findings help improve email deliverability and minimize spam occurrences.
Dissemination Evaluation
We review your email dissemination frequency and sending times, and provide recommendations to align them with industry standards, best practices, and audience behavior to enhance open and click rates.
Customer Journey Analysis
We conduct a comprehensive review of customer interactions at each step of their journey, from the initial interaction to the final conversion, to discover opportunities to enhance the customer experience.
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What You Can Expect From Working With Our Email Audit Agency
Campaign Performance Reports
Benefit from regular audit reports focusing on your email campaigns' key performance metrics, including open rates, clicks, conversions, and domain reputation. Every report includes detailed recommendations for improvement.
Segmentation & Content Recommendations
We provide timely recommendations for conducting audience segmentation and suggest changes to the content of your emails to enhance personalization and improve communication effectiveness.
Deliverability Optimization
We boost email deliverability for every marketing campaign and client by performing an in-depth email deliverability audit. With tailored recommendations, we help you optimize your email delivery settings to amplify the impact of your marketing campaigns.
Automation Solutions
By helping you configure campaign automation, we provide cost savings and enhance email marketing performance. Our email automation solutions include segment-oriented personalization, optimal scheduling, trigger-based emails, and advanced lead scoring and qualification.
We executed a successful email marketing campaign, significantly scaling the channel and achieving a rapid return on investment by emphasizing personalized promotions and data-driven email segmentation. Our support led to a remarkable 600% revenue increase and 500% ROMI growth for the client within the first 3 months.
We implemented a Customer Data Platform (CDP) for the office supplies store and enabled personalized email triggers, including cart abandonment and browse reminders. Our project generated 50% of monthly revenue from triggered emails and boosted ROMI by 440%, delivering a notable increase in sales.
We implemented push notifications and gamification strategies to improve the profitability of the email channel for this major retail network. As a result, our client saw an 80% increase in revenue from newsletters, a 100% ROMI boost within five months, and a significant growth in email subscribers.
“We approached Netpeak to give our email marketing channel a new life, improve the trigger card and boost major conversion KPIs. Together, we significantly enhanced our email communications and continue to do so as of today.”
Ekaterina Shipacheva
Pandora Marketing Manager
“Working with Netpeak was a fantastic experience. They ran email testing and expertly created email templates to optimize our advertising campaigns, resulting in impressive outcomes. The collaboration was seamless, and their professionalism stood out throughout the project. Highly recommend their services!”
Leila Khammud
PR manager at Stripo.email
“The team at Netpeak showed a great level of expertise and understanding of our business needs. They took the time to thoroughly analyze our current marketing efforts and provide a comprehensive plan to improve our online presence.”
An email marketing audit stipulates a thorough evaluation of various performance metrics of email marketing campaigns. It involves technical configuration analysis, email content audit, audience research and segmentation, and development of recommendations on maximizing their effectiveness.
How do you audit email campaigns?
An email campaign audit starts with understanding one’s communication needs. Next, evaluate essential metrics like open, click-through, and conversion rates to find improvement opportunities. Finally, audit email design and content to guarantee engagement with your target audience and consistency with your brand messaging.
What is included in an email marketing audit?
Email marketing audit services typically include technical configuration assessment, email content and audience segmentation analysis, and thorough market research. The goal is to identify areas of improvement to maximize campaign effectiveness and ensure that the email strategy is data-driven and aligned with your business goals.