▷ Google App Campaign Management Services — Promote your app in Google play

Attract Customers and Enhance Sales With Our Google Universal App Campaigns

Reach Your Target Audience

Use Google App Campaigns to target potential users based on their search intent, online behavior and app usage patterns

Regularly post ad creatives tailored to different Google platforms to grab attention and spark interest

Introduce continuous analysis of app engagement data to refine targeting parameters and reach interested users

Increase Conversions and Sales

Launch remarketing campaigns to re-engage users who interacted with the app but didn’t convert via personalized messages

Promote app-specific features, discounts and in-app rewards to encourage users to make purchases or subscribe

Use Google’s event tracking to analyze user behaviors and focus on actions with the highest conversion potential

Optimize Advertising Costs

Leverage regular campaign metrics data to identify underperforming ad placements and optimize ad budget spending

Implement A/B testing to determine the most effective ad combinations, reducing wasted spend on low-impact creatives

Set up bidding automation to pause or adjust campaigns on time to ensure the most cost-effective outcomes

What’s Included in Our Google App Campaign Management Services

Tailored Campaign Strategy Development

We design and customize ad campaigns across Google Search, Display and YouTube, aligning with your app’s goals and audience behavior.

Visual and Video Ad Creation

We create visual ads and video creatives that highlight your app’s unique features and value, driving interactions on Google’s platforms.

Audience Targeting and Segmentation

We use Google’s advanced tools to segment audiences by demographics, interests and behaviors, ensuring your ads are shown to interested users.

Dynamic Retargeting Campaigns

We develop retargeting and remarketing strategies to re-engage users who interacted with your app or ads but didn’t convert.

Performance Monitoring and Optimization

We analyze CTR, CPA, ROI and other campaign metrics in real time, focusing on app install optimization by adjusting bids, creatives and targeting

Reporting and Insight Delivery

We compile detailed performance reports with actionable insights for an understanding of the campaign’s progress and mobile app growth opportunities.

Our Google UAC Case Studies

This app for adding automatic subtitles to videos faced challenges due to a narrow semantic core and limited relevant search queries. By expanding its keyword strategy to include indirect competitors and optimizing metadata across multiple localizations, along with a marketing campaign across Google Display Network, we achieved a 131% boost in impressions and a 38% increase in downloads.

Services delivered:

Mobile app marketing

Partnership duration:

6+ months

Read full case

+131%

More Impressions

+38%

More Downloads

A recently launched app for businesses struggled to compete with well-known financial brands. To improve visibility and build trust, our team applied a detailed App Store Optimization strategy. By analyzing direct competitors and related apps, prioritizing localizations, launching an app pre-registration campaign and optimizing metadata with our proprietary solution, we achieved a 1,615% growth in impressions and a 770% increase in installations.

Our Customer Reviews

“Working with Netpeak improved our SEO, site usability and design while enhancing our performance on the Google Search Network. Their proposals included clear reasoning and expected results, which translated into measurable business growth. With their professional guidance and strategic approach, we’ve confidently elevated our performance and reached new milestones.”

Elena Kosar

Head of Internet Marketing at Amrita Group

“From the start, Netpeak provided more solutions than expected, helping with contextual advertising, implementing new features and finding contractors where needed. Their support at every stage led to visible results within the first month, even during the low season. Sales and turnover grew rapidly, and advertising costs quickly paid off, including on Google Play.”

Victoria Samoilova and Denis Aldokhin

Co-owners of Neropizza

“In the first year, we were cautious about costs, but Netpeak’s systematic approach proved their value. By year two, all investments paid off as key indicators grew. Beyond SEO, we gained expert support in UX and mobile app marketing. Regular optimizations and collaboration continue to drive impressive results.”

Evgeny Demchenko