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Mobile CRO

Mobile App Conversion Rate Optimization Services

Strengthen brand awareness, boost installs and increase in-app purchases with our mobile app CRO services. We leverage our conversion rate optimization loop (CRO Loop) to drive continuous improvements for your app store and in-app performance.

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100+
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6+
years on the market
30+
experts onboard

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Optimize Your App for Maximum Conversions With Our Mobile CRO Services

Increase Conversions From App Impressions to Install

Optimize app icons, screenshots and videos to highlight key features, increasing install appeal
A/B test app store graphics to determine which version drives more downloads
Improve app store metadata to attract users searching for specific app solutions
Maintain visual branding consistency across all app store assets to reinforce recognition

Increase Conversions From App Install to Purchase

Implement personalized paywalls, onboarding pages and in-app tutorials that highlight key features and benefits for new users
Leverage push notifications to remind users of abandoned carts
Introduce gamification elements that reward users with discounts or benefits for making their first purchase
Use targeted in-app banners to promote special deals and limited-time offers

Get More Users With Improved Icons, Screenshots and Videos

Incorporate screenshots that demonstrate real-life use cases for the app
Produce engaging promotional videos that highlight the app’s core benefits and features
Implement A/B testing on different designs to identify which resonates best with target users
Leverage analytics to measure the performance of graphics and make data-driven adjustments for conversion improvement

Boost Brand Awareness, User Engagement & Retention

Develop a comprehensive social media strategy to promote your app and improve user engagement
Create engaging onboarding experiences that help new users understand the app’s value and features
Conduct surveys to gather user feedback and involve them in shaping app updates
Monitor user behavior data to identify trends and tailor engagement strategies

We Empower Your App Across Its Entire Life Cycle With Our Mobile CRO

Prepare Your Mobile App for a Successful Launch

Boost Your Mobile App’s Performance

Scale and Grow Your Mobile App

We analyze competitors and target audiences before your app launch, identifying trends and target audience preferences to refine the app’s usability, features and positioning. We then develop, test and implement a compelling app store content strategy, including descriptions and visuals, to improve discoverability and encourage downloads from the app launch.
Benefits
  • A strong, unique selling proposition for your app from market insights
  • Increased conversion rates from app store impressions to installs
  • A strong brand presence from day one of your launch
“To engage users effectively and swiftly, as the average attention span is just three seconds, leverage visuals — the brain processes them 60,000 times faster than text.”
Maxim Melnik
Head of ASO Department
We set up analytics and track user behavior to transform the obtained insights into tangible app performance improvements. Our CRO team formulates hypotheses and conducts A/B testing on the store and in-app descriptions and visuals to maximize conversions, build brand awareness and enhance user retention.
Benefits
  • Increased user awareness and engagement
  • Continuous optimization cycle that adapts to changing user behaviors
  • Efficient utilization of app marketing budgets
“Every user interaction is an opportunity to learn and enhance your product. We ensure that you capture meaningful changes in user behavior and transform them into tangible improvements to your app.”
Maxim Melnik
Head of ASO Department
We segment your app users based on their needs and demographic data and tailor growth strategies for each user group. With this approach, we continuously improve your app’s visuals through the full CRO Loop that includes competitor analysis, asset creation, A/B testing, implementation and thorough result evaluation.
Benefits
  • Increase in return on ad spend (ROAS)
  • Enhanced lifetime value (LTV)
  • Decrease in the cost of acquiring new users
“We aid your app’s growth by aligning user preferences with effective, thoroughly tested strategies. Beyond boosting conversions, our approach focuses on building lasting engagement and retention.”
Maxim Melnik
Head of ASO Department

Access Our Cross-Industry Mobile CRO Expertise

E-commerce

Finance & Insurance

Information Technology

Healthcare

Mobile Games

50+ projects in e-commerce

We use behavioral segmentation to empower our clients to create personalized product recommendations within their e-commerce apps and develop effective retention strategies, improving engagement and loyalty.
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We also bring continuous improvements and drive more sales by implementing ongoing A/B testing for product images, screenshots, paywalls, onboarding tutorials and push notifications for abandoned carts.
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We help you optimize:

Retention Rate After Install
Conversion Rate (CR)
Add-to-Cart Rate (ATC)
Purchase Rate
Cart Abandonment Rate (CAR)

40+ projects in Finance & Insurance

We help Finance & Insurance clients optimize their app onboarding flows to reduce friction in KYC (Know Your Customer) processes, ensuring smooth account setup. To drive conversions, we design trust-building elements like security badges and inscriptions and logos, and improve dashboard graphics to simplify navigation.
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We help you optimize:

Cost Per Install (CPI)
Pages Per Visit (PPV)
Conversion Rate (CR)
Bounce Rate
Customer Lifetime Value (CLV)

20+ projects in IT

We leverage our proprietary conversion optimization loop (CRO Loop) to enable IT clients to continuously improve both Google Play/App Store and in-app performance. By testing data-driven hypotheses and updating graphics accordingly, we foster user awareness, build confidence and ensure sustained growth for IT clients’ mobile apps.
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We help you optimize:

Conversion Rate (CR)
Customer Lifetime Value (CLV)
Install Rate
Add-to-Cart Rate (ATC)
Customer Satisfaction

50+ projects in Healthcare

We help healthcare clients boost mobile app install rates through keyword localization and targeted app store graphic enhancements. Our specialists streamline user onboarding and improve accessibility for all patients.

We also strengthen retention by designing intuitive dashboards that present health metrics, enabling users to track vitals and medical history effortlessly.
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We help you optimize:

Patient Sign-Ups
Onboarding Completion Rate
Average Session Duration
Pages Per Visit (PPV)
Number of Inquiries Received

15+ projects in Mobile Games

We enhance mobile games’ app store and in-app visual elements, such as icons, videos, screenshots and inscriptions, to help drive higher conversion rates. Our mobile CRO team implements personalized paywalls, onboarding pages and in-app tutorials that highlight key features and bring benefits for new users’ acquisition and retention.
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We help you optimize:

Customer Lifetime Value (CLV)
Customer Acquisition Cost (CAC)
Retention Rate
Churn Rate
Average Revenue Per Paying User (ARPPU)

What’s Included in Our Mobile App CRO Services

Business & Market Analysis
We conduct a comprehensive business and market analysis covering users, competitors, best practices and the development of the key value proposition (VP). These insights inform hypotheses we form to drive conversions in App Store/Google Play (impression to install) and in-app (install to purchase).

Hypothesis Development

Based on business and market research findings, we develop hypotheses to enhance conversion rates. Our project team then tests, discusses and prioritizes these hypotheses, focusing on their potential to bring the desired outcomes.

Technical Task Development

We prepare a brief (technical requirements) — a detailed task for the designer based on the prioritized hypotheses. The brief contains the selected hypotheses, implementation examples and technical requirements for graphics development.

Design Assets Development

Based on the technical requirements, the designer creates the necessary graphical elements, such as banners, logos, screenshots and metadata, including descriptions.

Visual Assets A/B Testing
We test the designed graphics (assets) to measure their impact on conversions. By comparing new designs (A) with the current ones (B), we assess which performs better.

Results Analysis & Reporting
We make a detailed report for the client on our asset testing and implementation results. The report includes which hypotheses were selected, the results of A/B testing, the discussion of the best-performing results and suggested further steps.

Why Choose Our Mobile Conversion Rate Optimization Services?

Ongoing Data Analysis

We analyze App Store and In-App data and events daily with our bots, managers and services to keep you informed and enable UX-driven, data-based decisions for maximum conversions.

Profit-Centric Approach

As an experienced app conversion optimization agency, we commit to mobile CRO projects only when we’re confident you’ll get a positive return on investment (ROI).

Innovative Technologies

We leverage our proprietary Netpeak marketing technologies and other cutting-edge tools to enhance your app’s performance, optimizing user interactions with innovative strategies and effective algorithms.

Performance-Based Pricing

We offer a results-driven pricing model, where you only pay for measurable outcomes, which gives you complete control over your project budget.

Our Proprietary Marketing Technology

Serpstat, our powerful SEO solution, provides accurate tracking, thorough analysis and effective optimization for essential metrics including rankings, backlinks and content quality across web and mobile.
800K+ users
Including Visa, Samsung, Uber
Netpeak Checker enables robust, bulk SEO analysis, covering nearly 400 metrics for detailed research insights.
Used by industry leaders

Including Shopify, Thomson Reuters, OLX
Netpeak Spider helps streamline routine SEO audits, offering detailed analysis, error detection and data extraction, addressing 100+ technical issues to boost website performance.
Used by industry leaders

Including New York Life and Digital 360
Our average time-to-proposal is  3 days
Request now!

Our Mobile CRO Case Studies

We helped SHKAF significantly increase downloads and installs in foreign markets by enhancing app icons and screenshots. Using our proprietary CRO Loop methodology, our creative team identified conversion bottlenecks, developed hypotheses, and designed, tested and applied new visuals to acquire new users.
Services delivered:
Business & market analysis
Design asset development
Results analysis & reporting
Read full case
+400%
Organic installs boost
+16%
Increase in downloads
Vidby MeetUp asked us to increase their app visibility and install rate. We implemented a targeted graphics enhancement strategy based on our proprietary CRO Loop methodology. Our efforts helped Vidby MeetUp achieve a remarkable 3,018% increase in app impressions and a 138% boost in installs within a month.
Services delivered:
Hypothesis development
Technical task development
Design asset development
Read full case
+3,018%
Increase in-app impressions
+138%
Boost in installs
For SteuerGo, a mobile app for submitting tax returns online, we upgraded app graphics and optimized the app store presence, resulting in a significant increase in conversion rates in both Google Play and the App Store.
Services delivered:
Technical task development
Design asset development
Results analysis & reporting
Read full case
+2800
Installs per year in Google Play
+500
Installs per year in App Store

Customer Reviews

“Thanks to Netpeak, we obtained all the necessary advice and tools to promote our app successfully and conduct A/B testing. Their conversion optimization experts conducted app and competitor research, offered metadata optimization, created graphics and prepared our app for release.”
Inna Sabada
Marketing Manager at Warmy
“Netpeak delivered app conversion rate optimization for us. In particular, they analyzed our competitors, identified the unique selling proposition of our app, optimized screenshots, and handled metadata and graphics.”
Anonymous
Anonymous Manager at Infatica
“Netpeak’s Mobile CRO team conducted market analysis and assessed our app’s performance before moving on to metadata and graphic improvements. Their support helped us increase impressions and consistently increase installs.”
Yuriy Kopyl
Marketer at Semantrum

Launch your project in 14 days

1
We will schedule a kick-off meeting no later than 24 hours after your request.
2
In this meeting, we will discuss your needs for our team to craft the perfect proposal.
3
Next, we will send you the proposal with the following:
  • Your app, market and competitor analysis
  • Our hypotheses on improving your app’s performance
  • Technical requirements for the brief
  • Key growth areas identified
  • Timeline outlining key steps
4
After final revisions from your end, we will finalize the project scope.
5
The project starts.
Request your proposal now

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FAQ

What is mobile app CRO?
How to increase mobile conversion rates?
What does a CRO agency do?
Our average time-to-proposal is  3 days
Request now!

Drive More Conversions Through Our Mobile CRO Services

Kateryna Holubka
Business Development Manager
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