Amazon Haul: How It Can Help You Compete With Temu Stores

Once upon a time, hunting for bargains meant … actually leaving the house. Cue the screaming.

We’re living in the era of ultra-discount shopping where platforms like Temu and Shein have turned bargain hunting into an art form. But guess what? Amazon isn’t sitting this party out. Enter Amazon Haul — the retail giant’s answer to the discount shopping craze.

What is Amazon Haul, you ask? It’s Amazon’s new shopping section designed specifically for budget-conscious shoppers who love scoring incredible deals without breaking the bank. Think of it as Amazon’s way of saying, “Hey Temu, hold my beer” while rolling out a platform packed with products under $20 that’ll make you do a happy dance. And here’s the kicker: Selling on Amazon now comes with a whole new opportunity — listing products for Amazon Haul, where low-cost meets high-volume.

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Table of Contents

1. What Is Amazon Haul?

2. How to Access Amazon Haul

3. Amazon Haul Product Range

4. How Does Amazon Haul Keep Prices So Low?

5. Is Amazon Haul Safe to Buy From?

6. How Long Does Delivery From Amazon Haul Take?

7. What Is Amazon Haul’s Return Policy?

8. Is Amazon Haul Cheaper Than Temu and Shein?

9. Comparison With Other Platforms

10. How It Can Help You Compete With Discount Platforms

11. Opportunities for Sellers on Amazon Haul

12. What Sellers Need to Know

13. Amazon Haul Is Here to Stay (And So Are the Bargains)

What Is Amazon Haul?

Amazon Haul is Amazon’s latest shopping experience that focuses entirely on ultra-affordable products. Launched in November 2024, this dedicated section within the Amazon ecosystem offers thousands of items priced at $20 or less — with many products starting as low as $2.99.

Unlike traditional Amazon shopping where Prime delivery and premium brands dominate, Amazon Haul operates more like a digital dollar store. The platform targets the same customer base that’s been flocking to platforms like Temu or Shein, offering fashion, electronics, home goods and lifestyle products at prices that seem almost too good to be true.

The genius behind Amazon Haul lies in its approach to discount retail. Instead of competing directly with premium sellers, Amazon created an entirely separate shopping environment where price is king and customers expect longer delivery times in exchange for incredible deals.

How to Access Amazon Haul

Getting into the Amazon Haul section is surprisingly straightforward, but there’s a catch — you’ll need to make sure you’re using the right platform:

Mobile App Access:

• Download or update your Amazon Shopping app

• Look for the “Haul” section in the main menu

• Browse through categories, or use the dedicated search function

Desktop and Mobile Web:

• Visit Amazon.com and navigate to the Haul section

• Search for “Amazon Haul” in the main search bar

• Access the dedicated Haul storefront

Amazon Haul Product Range

The product categories on Amazon Haul read like a greatest hits album of impulse purchases:

Fashion and Accessories

• Trendy clothing items under $15

• Jewelry and accessories starting at $2

• Seasonal fashion pieces

• Phone cases and tech accessories

Home and Lifestyle

• Kitchen gadgets and tools

• Home decor items

• Organization solutions

• Seasonal decorations

Electronics and Tech

• Phone accessories and chargers

• Small electronic gadgets

• Tech organizers

• Bluetooth accessories

Beauty and Personal Care

• Skincare tools and accessories

• Makeup brushes and applicators

• Hair accessories

• Personal care gadgets

How Does Amazon Haul Keep Prices So Low?

Ever wonder how Amazon Haul manages to offer a phone case for $3 when similar items cost $15 elsewhere? The secret sauce involves several key ingredients:

Direct from Manufacturer Sourcing: Amazon Haul works directly with manufacturers, primarily based in China, to eliminate middleman markups. This direct relationship allows for bulk purchasing at significantly reduced costs.

Longer Delivery Expectations: Forget the two-day Prime adrenaline rush. Amazon Haul shipping takes 1–2 weeks, letting them swap pricey speed for economical snail mail. The upside? They can bundle orders, cut costs and still get your stuff to you without needing teleportation.

Separate Fulfillment Network: This isn’t your usual FBA highway. Amazon Haul runs on a different set of tracks, leaning on cheaper logistics built for cost efficiency — not clock-beating speed runs. Think budget airline, not private jet.

Volume-Based Discounts: The bigger your cart, the sweeter your deal. Amazon Haul dangles extra discounts when you pile on more items, nudging shoppers from “I’ll grab one” to “Might as well stock up for the year.”

Is Amazon Haul Safe to Buy From?

This is probably the biggest question on every bargain hunter’s mind, and honestly, it’s a smart one to ask. Here’s the reassuring news:

Amazon’s A-to-Z Guarantee: Every Amazon Haul purchase is protected by Amazon’s comprehensive A-to-Z Guarantee, which covers you if items don’t arrive, arrive damaged or don’t match the product description.

Quality Control Measures: Amazon applies the same safety and compliance checks to Haul products as they do to regular Amazon items. Products must meet applicable regulations and Amazon’s quality standards.

Customer Review System: The familiar Amazon review system operates on Haul products, giving you access to real customer feedback before making purchasing decisions.

Secure Payment Processing: All transactions go through Amazon’s secure payment system — the same one protecting millions of regular Amazon purchases daily.

Return Protection: While the return window is shorter (15 days instead of 30), Amazon still offers free returns on eligible items over $3.

How Long Does Delivery From Amazon Haul Take?

Let’s set expectations right from the start — Amazon Haul delivery is not Prime delivery. Here’s what you can expect:

Standard Delivery Timeline

• Most orders arrive within 1–2 weeks

• Delivery times may vary based on your location

• No expedited shipping options available

Shipping Costs

• Free shipping on orders over a minimum threshold

• $3.99 shipping fee for orders below the minimum

• No Prime membership benefits apply

Order Tracking

• Full order tracking available through your Amazon account

• Regular updates on shipping progress

• Delivery notifications when orders arrive

Think of Amazon Haul delivery like ordering from your favorite international seller on eBay — you’re trading speed for savings, and the wait makes the bargain feel even sweeter when it arrives.

What Is Amazon Haul’s Return Policy?

Amazon Haul’s return policy is customer-friendly but comes with some unique twists:

Return Window

• 15 days from delivery date (shorter than Amazon’s standard 30 days)

• Returns must be requested within this time frame

• Items must be returned in new, unused condition

Return Eligibility

• Free returns on items over $3.00

• Items $3.00 and under are “Final Sale” — no returns accepted

• Products must be returned according to Amazon’s instructions

Return Process

• Initiate returns through your Amazon account

• Follow provided return instructions carefully

• Return shipping is free for eligible items

Refund Timeline

• Refunds processed once returned items are received

• Credit appears in original payment method

• Standard Amazon refund processing times apply

Is Amazon Haul Cheaper Than Temu and Shein?

Now we’re getting to the juicy comparison everyone wants to know about. Let’s break down how these discount platforms stack up:

Price Comparison Verdict: Amazon Haul’s pricing is competitive with both Temu and Shein, often matching or beating their prices on similar items. The real advantage comes from Amazon’s trusted platform and customer service.

Quality and Trust Factor: While Temu and Shein can be hit-or-miss with product quality and customer service, Amazon Haul benefits from Amazon’s established reputation and customer protection policies.

Comparison With Other Platforms

The discount shopping space has become incredibly crowded, but each platform has carved out its own niche:

Amazon Haul vs. Traditional Amazon

• Different customer expectations (price vs. speed)

• Separate inventory and fulfillment systems

• Lower price points with longer delivery times

• Same customer protection standards

Amazon Haul vs. Temu

• Similar price ranges and product categories

• Amazon’s superior customer service and return protection

• More established logistics network

• Better integration with existing shopping habits

Amazon Haul vs. Shein

• Broader product range beyond fashion

• Amazon’s trusted payment and security systems

• Comparable pricing with better customer protection

• Less focus on ultra-fast fashion trends

How It Can Help You Compete With Discount Platforms

For business owners and entrepreneurs watching the discount retail boom, Amazon Haul presents fascinating opportunities and challenges:

Market Positioning Strategy: Amazon Haul proves that even premium platforms can successfully enter the discount market. The key is creating clear separation between your premium and discount offerings while maintaining brand integrity.

Customer Expectation Management: Amazon Haul demonstrates how to reset customer expectations effectively. By clearly communicating longer delivery times in exchange for lower prices, they’ve created a new value proposition that customers readily accept.

Supply Chain Innovation: The platform shows how alternative fulfillment networks can dramatically reduce costs while still maintaining acceptable service levels. This approach could be replicated by other businesses looking to compete in the discount space.

Brand Extension Lessons: Amazon Haul is a masterclass in brand extension — creating a completely different shopping experience under the same trusted umbrella brand.

Opportunities for Sellers on Amazon Haul

Currently, selling on Amazon Haul operates differently from traditional Amazon selling, but the opportunities are worth understanding:

Product Selection Criteria

• Items must be priced under $20

• Focus on trending, impulse-purchase categories

• High-volume, low-margin business model

• Products sourced primarily through Amazon’s global supply network

Market Entry Strategy 

While individual sellers can’t directly list on Amazon Haul yet, smart sellers are:

• Studying successful Haul product categories

• Identifying gaps in the current product range

• Preparing inventory strategies for potential future seller access

• Optimizing their regular Amazon listings to compete with Haul pricing

Future Opportunities 

Industry experts predict Amazon may eventually open Haul to third-party sellers, similar to how the main Amazon marketplace evolved. Sellers should:

• Monitor platform developments closely

• Build relationships with manufacturers who could supply Haul-appropriate products

• Develop expertise in Amazon marketing strategies that work in discount environments

What Sellers Need to Know

Even if you can’t sell directly on Amazon Haul yet, its existence impacts every Amazon seller:

Pricing Pressure 

Amazon Haul creates new pricing benchmarks that could influence customer expectations across all Amazon categories. Sellers need to:

• Review their Amazon pricing strategy regularly

• Find ways to justify premium pricing through superior value

• Consider offering budget-friendly product variants

Category Competition 

Products that directly compete with Haul offerings may see:

• Increased price sensitivity from customers

• Higher customer acquisition costs

• Need for stronger differentiation strategies

Long-term Strategic Planning 

Successful Amazon sellers should:

• Develop comprehensive promotion strategies that emphasize value beyond just price

• Build brand loyalty that transcends price competition

• Consider partnering with Amazon agency services to navigate this changing landscape

Customer Behavior Evolution 

Amazon Haul is training customers to expect ultra-low prices for certain product categories. Sellers must adapt by:

• Clearly communicating product value propositions

• Focusing on categories where quality and service matter more than price

• Building brands that command premium pricing through superior customer experience

Amazon Haul Is Here to Stay (And So Are the Bargains)

Amazon Haul is a signal that Amazon is moving the goalposts in discount retail. Sellers who treat it as an afterthought risk watching competitors scoop up the bargain-hunting masses. Those who adapt early get a front-row seat in a marketplace designed for scale, not speed.

Amazon has proven it can run two games at once: premium on one field, bargain basement on the other. The question is simple — which side of the field are you going to play on? 

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FAQ

What is Amazon Haul? Amazon Haul is Amazon’s dedicated discount shopping section featuring products priced under $20. It’s Amazon's answer to platforms like Temu and Shein, offering ultra-affordable deals with longer delivery times.

Who can sell on Amazon Haul? Currently, Amazon Haul operates primarily through Amazon’s direct supplier relationships rather than third-party sellers. Individual sellers cannot directly list products on the Haul platform yet.

What is the difference between Amazon Prime and Amazon Haul? Amazon Prime focuses on fast, premium delivery service with a wide range of products, while Amazon Haul specifically targets budget-conscious shoppers with longer delivery times (1–2 weeks) in exchange for significantly lower prices.