Alveda Case Study

Alveda — a Global Platform Connecting Patients With Top Ayurveda Doctors

Alveda is a young platform offering online consultations with certified Ayurveda specialists. It provides tailored consultation plans for individuals and families while focusing on specific ailments. Despite its innovative approach, Alveda faced challenges as a new entrant in the alternative medicine market, compounded by Google’s stringent requirements for Your Money Your Life (YMYL) topics.

Project objectives

Increase organic search traffic and audience coverage

Drive patient subscriptions and doctor appointments

Results

+118%

Growth in traffic within the first 2.5 months

Services provided

SEO

Content Optimization

Industries

Healthcare

Project timeline

May 2023–Ongoing

Alveda Sought to Establish a Trusted Online Presence in Alternative Medicine

Operating in the highly regulated YMYL niche, Alveda needed to overcome challenges including strict Google moderation, competition from established online clinics and limited brand recognition. Previous attempts at paid advertising had been unsuccessful due to policy violations related to the niche.

Netpeak collaborated with Alveda to build a robust SEO strategy, focusing on organic traffic growth, enhanced visibility and user engagement while ensuring compliance with YMYL and Experience, Expertise, Authoritativeness and Trustworthiness (E-E-A-T) requirements.

Cooperation Goal:

Achieve measurable growth in organic traffic while creating a scalable and compliant framework for long-term success in the alternative medicine niche.

Our Strategy

Our strategy empowered Alveda to achieve 118% growth in organic traffic

Develop and optimize content tailored to transactional and informational user queries, creating traffic-driving landing pages and blog resources

Enhance site usability to align with YMYL and E-A-T standards, improving user trust and engagement

Build high-quality backlinks through outreach and crowd-marketing strategies to establish domain authority

Laying a Strong Technical Foundation for SEO Success

To navigate the complexities of the YMYL niche, we prioritized technical SEO improvements that aligned with Google’s heightened requirements for medical websites.

We identified and resolved critical issues affecting site speed, indexing and Core Web Vitals to enhance the site’s overall performance and user experience

By expanding the site’s structure to include new landing pages, service-specific packages and about pages, we catered to both transactional and informational queries

We created a technical road map to ensure the site could scale effectively as Alveda grew its offerings and audience

Creating Content Aligned With User Intent and Compliance Standards

Content optimization was at the core of our strategy to improve visibility and engagement in a highly regulated niche.

We created pages for Dr. Neelesh Korde, Ayurveda service packages, and core offerings like consultations and Ayurveda education to address high-intent queries and build trust with the audience

We developed a 10-article content plan focusing on popular Ayurveda topics, addressing user pain points and expanding organic reach

By enhancing title and description tags across key pages, we improved visibility and click-through rates, tailoring them to transactional and informational searches

Establishing Authority Through High-Quality Link Building

To build credibility and improve rankings, we executed a robust off-page SEO strategy focused on link building and community engagement.

We engaged in forums and comments, creating natural backlinks while answering user queries about Ayurveda

By partnering with thematic websites, we secured high-quality reviews and backlinks, positioning Alveda as a trusted authority in the alternative medicine space

We monitored the link building strategies of competitors to identify opportunities, ensuring Alveda maintained a competitive edge in search rankings

Project Review

In just a few months, our team expertly brought their site up to the maximum compliance with Google’s stringent YMYL requirements. Our strategic approach to SEO, content optimization, and technical improvements has not only ensured that the site meets Google’s standards but also positioned them as a trusted platform in the Ayurveda space.

Olena Nabokova

SEO Team Lead, Netpeak Agency