Mileage Tracking App

App Increased Tap-to-Install Conversion Rate by 14% with Data-Driven ASO

Case Study: ASO for Mileage Tracking APP

Our client is a U.S.-based technology company specializing in automatic mileage tracking for businesses and individuals. The app simplifies tax deductions and reimbursements by passively tracking mileage, making it an essential tool for self-employed professionals and corporate teams.

Project objectives

Improve conversion rate from app impressions to installs

Enhance app product page appeal for a broader audience

Results

+14%

Tap-to-Install Conversion Rate Uplift

Services provided

ASO

Industry

Project timeline

February 2025–March 2025

Our Client Needed to Improve Its App Store Performance and Drive More Installs

Being a pioneer in the mileage-tracking industry, our client faced challenges in converting app impressions into installs. A key opportunity lay in optimizing its App Store presence to ensure a higher conversion rate.

To address this, it partnered with Netpeak to implement an advanced ASO strategy aimed at refining visual assets, improving messaging and enhancing its appeal to the target audience.

Cooperation Goal:

Increase the app install rate by optimizing App Store elements to attract and convert high-intent users effectively.

Our Strategy

Our ASO Strategy Brought About a Significant Increase in App Installs

Develop compelling screenshots and previews that clearly communicate the app’s core benefits and encourage installs

Conduct A/B testing to validate high-performing creatives, ensuring the app’s product page resonates with target users

Analyze industry trends and competitor strategies to position the app as the top choice in mileage-tracking solutions

Strategic ASO Enhancements to Improve App Visibility and Engagement

To maximize the app’s visibility and user engagement, Netpeak implemented a data-driven ASO strategy. Our approach focused on improving the app’s discoverability, enhancing visual appeal and creating a conversion-focused product page. By refining keyword optimization, localizing content and structuring trust-building elements, we positioned the app as the leading mileage-tracking solution for business users.

We improved conversion rates and drove installs by designing compelling app previews with clear CTAs to drive installs and improve conversion rates

We increased organic visibility and enhanced search rankings by integrating high-intent keywords into metadata

By adapting ASO elements to regional preferences, we ensured branding consistency while appealing to diverse audiences

Driving Continuous Growth With Data-Backed ASO Iterations

Netpeak implemented a dynamic ASO strategy for the app, ensuring that optimizations were not just a one-time improvement, but a continuous process. Through iterative testing, performance monitoring and strategic realignments, we fine-tuned the app’s visibility and conversion rates.

Our team boosted user engagement and conversion rates through ongoing A/B testing on app creatives, messaging and UI elements

We monitored key ASO metrics in real time, optimizing keyword placement and creative assets based on data-driven insights

We focused on increasing ROI from organic installs, enhancing targeting precision and driving sustainable user acquisition

Project Review

Working on the app was a great example of how a data-driven ASO approach can bring long-term, sustainable growth. The client's trust in our expertise allowed us to implement keyword optimizations, creative enhancements and A/B testing strategies efficiently. One of the key success factors was our continuous collaboration, which enabled us to refine targeting and improve conversion rates based on real-time analytics. The results speak for themselves — higher organic visibility, increased installs and a stronger presence in the App Store.

Olha Hrek

ASO Team Lead at Netpeak