Biosphere Case Study

Biosphere: A leading manufacturer and distributor of household and hygiene products

We partnered with Biosphere, a company specializing in household and hygiene goods. Their products are known for combining efficiency and innovation and cater to both B2C and B2B customers.

Project objectives

Expand into the European market via Amazon

Establish consistent month-over-month revenue growth

Results

+300%

Month-over-month sales increase

Services provided

Amazon Advertising

Amazon SEO

Amazon Account Management

Industries

E-commerce

Project timeline

July 2022 – May 2023

Biosphere Needed to Build Sales and Expand Internationally Through Amazon

In July 2022, Biosphere aimed to enter the European market and leverage Amazon as a sales channel to drive growth. The company needed help navigating an unfamiliar and highly competitive market and sought a partner with marketplace expertise to build initial traction.

To achieve success in a new environment, Biosphere partnered with Netpeak because of our extensive experience in international e-commerce and proven ability to create effective Amazon strategies that deliver both B2C and B2B success.

We had to create and optimize listings, drive traffic, and generate demand across multiple countries and chose Germany as an entry point and primary target market due to logistic reasons.

Cooperation Goal:

Drive consistent revenue growth, establish a presence in Germany, and expand into additional European markets through Amazon.

Our Strategy

Our Strategy Empowered Biosphere to Achieve 300% Sales Growth on Amazon

Build initial sales and brand visibility through optimized product listings, targeted for both local and international audiences

Drive traffic and conversions using tailored Amazon PPC campaigns, focusing on Germany as the entry point

Expand reach into European markets beyond Germany, including Spain and Italy, to build a broader customer base

Develop B2B outreach strategies to secure long-term growth and balance B2B and B2C sales performance

Increasing Visibility and Driving Sales With Listing Optimization

Our product listing optimization strategy ensured maximum visibility and strong conversion rates across Amazon’s marketplace.

We created keyword-rich product titles and descriptions to enhance search visibility and attract both B2B and B2C customers

We Improved product images and descriptions to align with customer preferences and enhance trust

By continuously monitoring listing performance, we made adjustments to maintain relevance and competitive positioning

Boosting Revenue Through Targeted Amazon PPC Campaigns

From day one, we knew that a targeted PPC approach would be essential to driving traffic and conversions in a new market. So, we built a multi-stage PPC strategy that would attract customers across every stage of the purchasing journey.

We implemented a multi-stage PPC strategy to build brand awareness, drive traffic and convert leads efficiently

Our strategy involved monitoring ad performance in real-time and adjusting targeting to maximize conversions and ROI

By building a custom ad creative optimization process, we provided the best-performing ads, improving conversions throughout the entire funnel

Expanding Market Reach and Building B2B Relationships

After establishing the entry point and foothold in Germany, we expanded Biosphere’s reach into additional European markets, balancing both B2C and B2B sales efforts.