Bosch Siemens Hausgeräte (BSH)

Bosch Siemens Hausgeräte (BSH) Increased Organic CTR by 247% With SEO

Bosch Siemens Hausgeräte (BSH) — Europe’s Largest Home Appliance Manufacturer and global leader in energy efficiency

BSH is the largest manufacturer of home appliances in Europe, saving 25 million kW of energy annually with cutting-edge technology. As the number one producer of dishwashers in the world, BSH faced challenges in competing with popular Ukrainian e-commerce platforms for search visibility and CTR on branded queries.

Project objectives

Enhance search visibility for branded queries

Drive organic traffic growth for Bosch and Siemens websites

Results

+247%

Increase in organic CTR for Bosch

15x

Growth in site visibility

Services Delivered

SEO

Link Building

Industry

E-commerce

Project timeline

January 2023–September 2023

BSH Sought to Regain Brand Visibility in a Competitive Market

Despite being a market leader, BSH faced stiff competition for branded search queries from popular Ukrainian e-commerce platforms. These competitors had strong SEO strategies and high search visibility, making it harder for BSH to attract organic traffic.

Limited internal resources further compounded the challenge, requiring a focused and strategic approach to prioritize impactful SEO tasks.

BSH partnered with Netpeak to design a comprehensive SEO strategy to improve search visibility, increase CTR and establish stronger dominance for branded queries.

Cooperation Goal:

Reclaim top positions for branded queries, increase CTR and improve overall search visibility through strategic content and technical SEO efforts.

Our Strategy

Our strategy empowered BSH to achieve a 15x increase in visibility and a 247% CTR growth

Address technical errors with a prioritized SEO audit to improve crawling, indexing and site performance.

Optimize content for category and subcategory pages, ensuring relevance for Ukrainian audiences.

Build a high-quality link profile that strengthens domain authority and enhances visibility for branded searches.

Improving Technical SEO for Scalable Growth

To address the challenges of limited resources and ensure effective results, we focused on high-priority technical improvements that delivered measurable outcomes for BSH’s branded search performance. These efforts laid the foundation for long-term scalability and sustainable growth.

We conducted a deep analysis of BSH’s websites to identify and resolve critical technical issues, such as indexing errors, broken links and site architecture inefficiencies, which enhanced visibility and ranking potential

We optimized page load times and mobile responsiveness to improve user experience, reduce bounce rates and comply with search engine standards, which contributed directly to higher rankings and better engagement

By creating a road map for ongoing technical optimization, we enabled BSH’s internal teams to maintain and build upon the improvements, ensuring their digital presence remained competitive and adaptive to market dynamics

Optimizing Content for Regional and Branded Search Performance

Content optimization was critical in ensuring that BSH’s websites effectively captured regional and branded search traffic, while also aligning with user intent across key markets. Our efforts focused on tailoring content strategies to meet both audience expectations and search engine requirements.

We conducted in-depth keyword analysis to identify branded, regional and category-specific queries relevant to both Russian and Ukrainian markets, which was key in driving higher engagement and conversions

We provided BSH’s team with technical requirements for optimizing meta tags, headings and page copy, leading to enhanced search relevance and improved click-through rates for branded and regional queries

We enhanced category and subcategory pages with SEO-friendly content, making them more competitive in search rankings and improving user engagement

Strengthening Online Authority Through Link Building

Establishing a strong online authority was essential for BSH to outperform competitors in branded search results and secure long-term visibility. Our targeted link building strategy was designed to enhance domain credibility, drive organic traffic and reinforce BSH’s leadership in the home appliance market.

We conducted a detailed analysis of BSH’s backlink profile to benchmark its domain authority against competitors, identifying areas for improvement

By targeting authoritative, industry-relevant platforms, we built permanent backlinks that improved BSH’s domain authority and search rankings

We implemented a system for continuous link quality monitoring, ensuring that the backlinks maintained their effectiveness and contributed positively to the site’s overall authority

Project Review

An important factor is the team involved in the technology and brand product. You can't promote something without understanding it at all. The first year has shown great teamwork, and it really shows in the numbers. I would like to improve the current result, which in my opinion will be more difficult since we start from a higher point.

Maxim Dmitrov

Digital Transformation Manager BSH Hausgeräte