CatsJoys Case Study

CatsJoys Increased Organic Revenue by 29% With Etsy SEO and Ads Optimization

CatsJoys Case Study

CatsJoys is a family-owned Ukrainian brand specializing in modern, eco-friendly and 100% handmade furniture and accessories for cats. The brand sells its products on Etsy, appealing to pet owners seeking stylish, multifunctional solutions for their furry companions.

Project objectives

Optimize Etsy store to enhance competitiveness

Boost organic sales and reduce reliance on paid advertising

Results

+29%

Organic revenue increase

+13%

Increase in orders

Services provided

Etsy SEO

Etsy Store Advertising

Industry

E-commerce

Project timeline

January 2024–February 2024

CatsJoys Faced Low Organic Sales, Requiring Etsy Store Optimization

CatsJoys struggled with low organic sales on Etsy. The company had an underdeveloped semantic core and unoptimized listings, which reduced product search visibility and slowed sales.

Partnering with Netpeak, CatsJoys sought to optimize its store structure, improve organic sales and enhance competitiveness. The SEO goal was to boost visibility and reduce reliance on ads.

CatsJoys chose Netpeak for our proven expertise in Etsy optimization and the ability to deliver cost-effective marketing campaigns that boost profitability.

Cooperation goal:

Optimize CatsJoys’ Etsy store to improve search visibility, increase organic sales and reduce reliance on paid advertising

Our Strategy

Our Strategy Empowered CatsJoys to Increase Organic Revenue by 29%

Enhance organic search and visibility by expanding the semantic core, optimizing listings and localizing content for international markets

Optimize advertising campaigns for maximum ROI by refining Etsy Ads, improving ad spend and increasing ROAS

Increase sales through promotional strategies, using coupons and discounts to attract customers and boost the client’s revenue

Boosting Organic Traffic With Comprehensive Etsy SEO

To enhance product relevance in Etsy search results and increase organic traffic, we optimized 52 listings, expanded the keyword list from 27 to 522 unique tags and enhanced visual content.

We started with listing optimization, improving existing titles, descriptions and attributes, integrating relevant keywords to enhance visibility and relevance in Etsy search results

We localized product listings by translating them into German, Dutch and Spanish, adjusting language and tone for international markets while maintaining Etsy SEO best practices

We also optimized visual content by updating product photos and adding infographics, to enhance customer engagement and improve the shopping experience

Driving Revenue Growth With Targeted Etsy Store Advertising

To help CatsJoys grow revenue, we implemented a targeted Etsy Ads strategy, optimizing ad spend and increasing revenue by 29%.

We implemented high-performance daily Etsy Ad campaigns, adjusting spending and removing low-performing listings and irrelevant tags to improve ROAS and focus on high-conversion products

We introduced ongoing ad performance and search terms analysis, identifying high-impact keywords and listings and resulting in increased traffic to the store

We launched time-sensitive promotions, such as discount coupons and flash sales, leading to an increase in orders by 13% and a boost in sales volume

Project Review

“Working with Lemon & Beaker has been an inspiring journey. The client’s strong commitment to their brand vision and product quality, combined with our successful optimization of their Amazon presence, led to measurable growth in sales and tangible improvement in operational efficiency.”

Anton Tochylo

Marketplace Promotion Team Lead at Netpeak Agency Ukraine