Colin’s Case Study

Colin’s: An International Fashion Retailer With a Growing Online Presence

Colin’s is a global fashion brand, known for stylish, high-quality clothing and accessories. Despite being a recognized brand, Colin’s faced challenges in maximizing its online advertising effectiveness due to budget constraints.

Project objectives

Improve return on advertising investment (ROAS)

Increase online transactions and conversions within a limited advertising budget

Results

+110%

ROAS increase in six months

+60%

increase in number of transactions

Services provided

PPC Advertising

Industries

E-Commerce

Project timeline

Six months (2021–2022)

Colin’s Needed to Maximize ROI Within a Limited PPC Budget

In a competitive online fashion market, Colin’s struggled to achieve a desirable return on their advertising investments. The brand aimed to enhance its PPC effectiveness, driving more transactions and revenue without significantly increasing spending.

Colin’s partnered with Netpeak to develop and implement a tailored PPC advertising strategy, maximizing ad efficiency to drive greater sales performance.

Cooperation Goal:

Optimize PPC campaigns to achieve higher ROAS, increase transactions and leverage existing budgets effectively.

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Our Strategy

Tailored PPC Strategy Delivered a 70% Increase in Profit

Leveraged detailed customer behavior data to precisely target potential buyers with high purchase intent

Continuously refined ad bids, keywords and creative elements based on performance insights

Prioritized high-performing campaigns and adjusted spending dynamically to optimize cost-effectiveness

Integrated PPC strategies across Google and Meta platforms to reach a broader audience, enhancing brand visibility and engagement

Advanced Audience Targeting and Segmentation

Our primary objective was identifying and targeting Colin’s most profitable audience segments, ensuring high-intent consumers were engaged effectively.

We conducted in-depth market research to identify and understand key customer segments and their purchasing behaviors

We applied data-driven insights to reach customers precisely at their point of consideration, increasing likelihood of conversions

Our experts executed strategic remarketing to re-engage previous visitors, significantly improving conversion rates.

Data-Driven Optimization & Campaign Refinement

Continuous data analysis allowed us to refine campaigns, improve click-through rates and maximize transaction volume without increasing budgets significantly.

We conducted ongoing analysis of PPC campaign performance, identifying trends and optimizing campaigns in real-time

We performed regular tests on ad creatives, headlines and landing pages, implementing changes that proved most effective

Our experts focused on high-intent keywords and tailored ad messaging to resonate with target audiences, driving higher engagement and sales

Leveraging Multi-Platform PPC for Maximum Reach

Integrating PPC strategies across multiple platforms (Google and Meta) allowed Colin’s to engage diverse audiences effectively, driving incremental traffic and sales growth.

We focused on search, display and shopping ads to capture demand and direct it toward high-conversion landing pages

We employed social media campaigns on Facebook and Instagram to boost brand awareness, engagement and conversions

We ensured consistent and compelling messaging across platforms, reinforcing Colin’s brand value and enhancing conversion rates

Project Review

"Working with Colin’s was a rewarding experience, as their clear business objectives allowed us to rapidly implement effective PPC strategies. The client’s openness to our suggestions and swift decision-making significantly accelerated the optimization process, allowing our team to deliver excellent results. It’s always fulfilling to see a direct correlation between strategic changes and tangible business outcomes."

Mykola Nishchenko

Business Development Manager at Netpeak Agency