CSDLab

CSDLab Case Study

CSD Lab: A Leader in Medical Diagnostics

CSD Lab is a trusted provider of comprehensive medical diagnostic services, specializing in molecular research, oncology diagnostics and infectious disease testing. With over 350 laboratories serving millions of clients annually, the company sought to strengthen its online presence to better compete in the rapidly growing medical diagnostics market.

Project objectives

Increase organic traffic

Expand market share for non-branded traffic

Results

+71.56%

Annual organic traffic growth

+50%

Increase in market share for non-branded traffic

Services provided

SEO

Industries

Healthcare

Project timeline

December 2024–November 2025

CSD Lab Needed to Grow Its Market Share and Compete With Established Players

As a relatively new entrant to the medical diagnostics market, CSD Lab faced stiff competition from well-established players like Synevo and Med Lab. Their competitors dominated search engine results with expansive content, optimized structures and strong backlink profiles.

CSD Lab partnered with Netpeak to create a comprehensive SEO strategy to improve organic visibility, grow traffic and strengthen their position in a competitive landscape.

Cooperation Goal:

Achieve measurable growth in organic traffic and increase market share by expanding visibility across priority service categories.

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Our Strategy

Our Strategy Empowered CSD Lab to Achieve 71.56% Organic Traffic Growth and Capture a Larger Market Share

Expand content offerings to target non-branded search queries and high-value diagnostic services.

Improve site architecture to streamline navigation and enhance user experience for visitors.

Strengthen backlink profile with targeted link building efforts to boost domain authority and visibility.

Building Visibility Through Strategic SEO

We developed and executed an SEO strategy tailored to CSD Lab’s industry and challenges, focusing on building visibility and trust in a highly competitive and sensitive niche.

We addressed site performance issues, including speed optimization and indexing errors, ensuring compliance with Google’s YMYL (Your Money or Your Life) guidelines critical for medical websites

By implementing a user-friendly and search-optimized structure, we expanded category pages and improved internal linking to boost discoverability for key services like molecular diagnostics and oncology testing

We developed and optimized service pages, blog posts and educational materials to address common patient concerns and search behaviors, driving engagement and conversions

Strengthening Domain Authority With Targeted Link Building

To compete with leading players in the market, we prioritized improving CSD Lab’s domain authority through a robust link building strategy.

We identified high-value backlink opportunities by analyzing competitor profiles, ensuring a focused approach to link acquisition

We secured links from authoritative industry platforms, professional directories and medical organizations, enhancing CSD Lab’s credibility and search rankings

By regularly reviewing backlink quality and adjusted strategies to maintain relevance and avoid penalties, we ensured sustainable growth in search visibility

Aligning Technical SEO With Patient Needs

Recognizing the importance of patient trust and experience, we aligned technical SEO improvements with user-centric goals.

We enhanced website load times and mobile responsiveness, improving patient accessibility and engagement metrics

By implementing Google Data Studio dashboards for real-time tracking of KPIs, we empowered stakeholders with actionable insights into conversions and traffic

We provided detailed performance reports segmented by regions and services, helping CSD Lab align marketing efforts with regional demand patterns

Project Review

Working with Csdlab.ua since August 2024 has been a rewarding journey in the competitive medical niche. The project faced initial challenges due to Google’s “Your Money or Your Life” (YMYL) guidelines, requiring detailed content approvals and technical task reviews. This slowed early progress in content creation and site optimization. Despite these hurdles, streamlined workflows and clear communication enabled regular content publication and significant improvements in search visibility. Technical SEO tasks were prioritized and executed effectively, allowing the site to withstand three major Google updates. These efforts have solidified Csdlab.ua’s position as a reliable source of medical information and created a strong foundation for future growth.

Vladislav Dyshlyuk

Client Project Manager at Netpeak Agency