Doc.ua

Doc.ua Strengthened Organic Rankings and Navigated PPC Restrictions

Doc.ua: A Leading Online Medical Service

Doc.ua is a digital healthcare platform that simplifies access to medical services in real time. The platform allows patients to find doctors, book appointments, and access a network of over 16,000 specialists and 4,500 medical institutions across Ukraine.

Project objectives

Enhance organic search visibility through a structured link building strategy

Boost paid sales and market share through PPC advertising

Results

Improved organic positions through targeted link building

Tested PPC strategies to navigate medical niche restrictions

Services provided

SEO

PPC

Industry

Healthcare

Project timeline

October 2024–February 2025

Doc.ua Needed to Improve Organic Visibility and Paid Sales

Doc.ua faced fierce competition in the healthcare sector and struggled with performance issues due to strict advertising restrictions in the medical niche. The client aimed to increase organic presence, expand paid sales despite medical ad limitation and maintain a competitive edge.

To achieve this, Doc.ua partnered with Netpeak to test SEO & PPC strategies that would enhance search rankings and drive revenue growth.

Cooperation Goal:

Enhance Doc.ua’s market share by improving organic and paid visibility while overcoming industry-specific marketing challenges.

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Our Strategy

Our Strategy Helped Doc.ua Strengthen Organic and Paid Performance

Execute a comprehensive link building campaign by identifying and securing high-quality backlinks from authoritative healthcare websites to strengthen domain credibility and improve organic rankings

Conduct A/B testing of ad creatives, bidding strategies, and audience targeting to identify compliant and high-performing ad placements within the medical niche

Explore alternative PPC strategies such as display advertising, retargeting and partnerships with medical content platforms to improve visibility while adhering to industry guidelines

Improved search rankings and content credibility to establish Doc.ua as a trusted online healthcare platform, ensuring long-term competitiveness in the digital space

Boosting Organic Visibility Through SEO and Link Building

Since healthcare is a Your Money, Your Life (YMYL) niche, Google prioritizes trustworthy, high-quality backlinks when ranking medical websites. Our link-building approach focused on acquiring relevant, authoritative, and natural backlinks to establish Doc.ua as a credible and reliable healthcare platform.

We acquired backlinks from trusted medical journals, healthcare associations and authoritative directories, reinforcing domain trustworthiness

By creating and promoting expert-driven healthcare content, we attracted natural backlinks from news outlets, medical websites and industry blogs

We strengthened on-site SEO by strategically interlinking key service pages, blog content and landing pages, ensuring search engines can effectively crawl and rank content

Testing and Optimizing PPC in a Restricted Industry

The medical sector faces tight regulations on Google Ads and other paid platforms. Our goal was to find alternative ways to run compliant PPC campaigns while maximizing conversion potential.

We experimented with different ad formats, keyword variations and landing page messaging to identify compliant yet high-performing PPC campaigns without violating advertising policies

We worked closely with Google Ads and Meta’s compliance teams to understand policy nuances, adjusted ad copy and creatives, and leveraged alternative keyword strategies to reduce disapproval rates

We increased conversions from approved ads by designing high-converting, policy-compliant landing pages with clear CTAs, trust signals, and minimal medical jargon to maximize ad-driven bookings and lead generation

Project Review

"Despite challenges in paid advertising, Netpeak’s expertise in SEO helped us improve our organic presence. Their structured approach to link building strengthened our search rankings, making Doc.ua more competitive in the online healthcare space. While PPC had limited success due to industry restrictions, the strategic testing provided valuable insights for future ad campaigns."

Doc.ua

Project Team Member