Netpeak USACase studies
H2H Movers Case Study

H2H Movers Achieved 135% Growth in Paid Conversions and +136% Site Visits from Instagram with Multi-Channel PPC, UX Optimization, and SMM

H2H Movers Case Study
H2H Movers delivers affordable, no-BS residential and commercial moves across Chicago and beyond. They had a strong local reputation and solid service, but needed a system to turn visibility into bookings at scale.
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Project objectives:

Dominate local search in a market flooded with national franchises and lead aggregators
Turn website traffic into actual bookings (not just clicks that go nowhere)
Build a lead generation system that works across search, social, and repeat business

Results

+135%
increase in Google Ads conversions
+136%
Instagram social-to-site traffic
88%
projected form completion rate after fixing mobile UX issues

Services Delivered:

PPC
UX Audit
SMM
Retention

Industry:

Home Services > Moving

Project Timeline

October 2023 – Present

H2H Movers were leaving leads on the table across paid, organic, and social channels

Despite strong local demand and competitive pricing, H2H Movers faced a critical problem: traffic wasn't converting. Potential customers would click ads, land on the site, and disappear. Others would engage on social media but never request a quote. The company was spending on acquisitions, but losing leads due to UX friction, limited channel diversification, and a zero-retention strategy.
They turned to Netpeak to diagnose the leaks and build a system that actually converted.

Problem #1: The website was bleeding mobile leads

72% of traffic came from mobile. Mobile users converted at 1/3 the rate of desktop users. The math wasn’t great: for every 100 potential customers on their phones, 66 bounced because the site made it nearly impossible to book.

Problem #2: PPC worked, but left money on the table

Google Ads brought in leads, but the cost per acquisition kept creeping up. No diversification across channels meant they were overpaying for the same audience while competitors scooped up cheaper traffic on Bing and niche platforms.

Problem #3: Social media existed, but didn't convert

Instagram and Facebook pages posted sporadically. There was no real content strategy. No path from "cool moving tip" to "book a quote." Solid impressions, going nowhere by the thousands.

Problem #4: Customers moved once, then disappeared

Every booking was a cold start. No referral system. No retention strategy. They were leaving repeat business and word-of-mouth growth on the table.

General Strategy: We Built a System That Turns Clicks Into Customers Across Every Channel

The problem wasn't a lack of traffic: It was that traffic leaked out at every stage. We needed a full-funnel approach: diversify acquisition channels to lower costs, fix the UX issues killing mobile conversions, turn social media into a lead source, and build retention so customers didn't disappear after one move.
Here's how we did it:

Channel diversification:

We introduced Bing and Reddit Ads alongside Google and Meta (and found cheaper audiences without sacrificing lead quality).

Ruthless testing:

We deployed constant A/B tests on creatives, bids, and targeting. Killed what didn't work. Scaled what did.

Fixed the conversion killers:

We redesigned mobile UX from the ground up. Mobile users went from bouncing at 3x the rate of desktop to completing forms at an 88% clip.

Made social media work:

We shifted from random posts to a targeted lead-gen strategy, resulting in a 200% surge in daily Instagram link clicks and consistent high-traffic performance.

Suggested retention that compounds:

We mapped out email marketing and referral programs to maintain contact with past customers, positioning H2H as first-movers in an industry that typically ignores post-move communication.

Tight feedback loops:

Weekly optimization approvals with the client. No bureaucracy. Just fast decisions and faster execution.

We Built a Multi-Channel PPC System That Drove 135% More Conversions

Most moving companies dump budgets into Google Ads and hope for the best. We built a multi-platform system that squeezed efficiency out of every dollar.
What we did:

Expanded beyond Google

We introduced Reddit and Bing Ads to reach new audiences at lower CPMs and CPAs. Bing delivered a 37% cost-per-acquisition reduction compared to Google: same quality leads, fraction of the price.

Tested everything

We ran continuous A/B tests on ad creative, bidding models, and audience segments across Google and Meta. Killed underperformers fast. Doubled down on winners.

Optimized for high-intent conversions

We focused the budget on users actively searching for movers (not just browsing). And paired conversion-driven campaigns with landing page tweaks to improve lead quality.
The results:
135% conversion growth. 37% cheaper leads on Bing. A predictable pipeline that didn't live or die by one platform's algorithm changes.

We Turned Instagram Into a Successful (Standalone) Lead Generation Channel

Most moving companies treat social media like a billboard: post and pray. We built a system that drove measurable traffic and leads. And, in doing so, doubled engagement and tripled link clicks.
What we did:

Created content people actually wanted

Moving tips. Customer stories. Behind-the-scenes reels. Complex move case studies. Content that built trust and kept H2H Movers top-of-mind when someone needed to relocate.

Optimized profiles for conversions

Geo-targeted hashtags for Chicago. Clear CTAs in bios. Links that went directly to quote forms, not generic homepages.

Leveraged influencer marketing

Partnered with the local Chicago influencer (you know her well *wink*). The Reels delivered tens of thousands of views and likes and direct visibility to an engaged, ready-to-move audience.

Boosted existing high-performing content

We amplified organic posts that were already resonating with audiences, extending reach beyond the existing follower base and driving consistent traffic to the website.
The results:
The Instagram reach, link clicks, and interactions jumped +63%, +136%, and +100%, respectively. Likewise, Facebook 3-second video views and interactions improved +471% and +25.3%. Overall, the engagement rate grew from 0.25% to 0.45% (for all high-relevance audiences)

We Fixed the Mobile Experience That Was Killing Conversions

72% of traffic came from mobile. Yet, mobile users converted at a rate 3x worse than desktop. The problem wasn't the audience: it was the experience. So we redesigned the site from the ground up, and mobile users went from bouncing at 3x the rate of desktop to completing forms, projected at an 88% clip.
We ran a comprehensive UX audit, identified critical friction points, and redesigned the mobile journey from the ground up.
What we did:

Restructured the homepage for mobile-first experience

We optimized the first screen so visitors immediately understood H2H's value proposition without scrolling. Key information and CTAs became visible within seconds of landing.

Simplified the conversion path

We redesigned the form flow to reduce friction and increase clarity. Progress indicators and streamlined fields helped users understand exactly where they were in the process.

Improved mobile accessibility

We made critical conversion elements immediately accessible on mobile devices, eliminating navigation barriers that were costing conversions.

Optimized error handling and input fields

We improved form validation and user feedback so visitors could quickly identify and fix issues, reducing abandonment at the submission stage.

Added conversion recovery mechanisms

We implemented strategic touchpoints to recapture users who showed exit intent or hesitation, offering alternative paths to conversion.
The results:
Form completion rate is projected to reach 88%. The mobile-desktop conversion gap closed. Desktop users still converted well, but now mobile users did too.

We Built a Referral Engine That Turned Customers Into Repeat Revenue

The moving industry runs on repeat business and word-of-mouth, but most companies let customers disappear after the move. We built a system that turned happy customers into repeat clients and brand advocates, without spending a dollar on ads to acquire them.
What we did:

Segmented post-move email flows

We sent satisfaction surveys, referral incentives, and seasonal reminders (storage needs, office moves, helping friends relocate). This kept H2H Movers in their inbox when they — or someone they knew — needed a mover again.

CRM-driven personalization

We used past service data to tailor messaging. Someone did a local move? They got content about packing services. Someone moved long-distance? They got storage offers.

Referral program that actually worked

We turned happy customers into advocates with simple, valuable incentives: low-cost acquisition that generated high-converting leads.
The results:
A steady stream of repeat bookings and referred customers, without allocating any extra budget toward acquisition.
Our average time-to-proposal is  3 days
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Project Review

“We (H2H Movers) consciously chose to work with Netpeak US instead of hiring an in-house marketer. The main reason was the need for a more comprehensive approach. One person simply cannot effectively cover all marketing directions and traffic sources.‍

The second key reason is experience and exposure. Agencies (like Netpeak) work with multiple clients and cases, which builds strong market awareness and proven expertise. Their strategic direction brought us dozens of new clients, all within a tightly monitored budget. We look forward to continuing this partnership and uncovering even more growth opportunities.”
Vitalii Kovalenko
COO at H2H Movers

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