Huntly Case Study

Huntly Tripled Its Userbase with SEO

Huntly: Connecting Professionals With Jobs

Huntly is a platform designed to connect professionals with recruitment opportunities. To scale their business, they needed a stronger SEO foundation to attract more users, generate qualified leads and increase registrations.

Project objectives

Increase organic traffic, leads, registrations, search visibility and authority

Strengthen engagement to drive growth in sign-ups

Results

+193%

increase in total users

+215%

increase in new users

Services Delivered

SEO

Industry

Project timeline

October 2023 – September 2024

Huntly Needed to Strengthen Online Visibility and Registrations

The client’s challenge was to expand visibility in a competitive market and drive more sign-ups from organic channels. They required SEO improvements that would increase reach, build brand authority and sustain growth in user registrations.

Cooperation Goal:

Achieve measurable growth in organic traffic and registrations by improving search visibility, building brand trust and expanding site coverage.

Our Strategy

Our Strategy Brought About a +193% Increase in Total Users and +215% in New Users

Conducted a full technical SEO audit to identify and resolve issues to ensure the website was optimized for indexing, crawlability and performance

Expanded the site structure with optimized pages and blog development to capture a wider range of relevant queries, boost organic reach and enhance topical authority

Create targeted, SEO-optimized content to improve keyword rankings, attract more qualified traffic and convert visitors into leads

Strengthen the backlink profile through link building, increasing domain authority and trust, while driving referral traffic and visibility

Building a Solid Technical and Structural Foundation

To ensure a steady increase in visibility and engagement, our experts implemented a solid technical and structural foundation.

We implemented frequent technical SEO audits and fixes to improve crawlability, indexing and Core Web Vitals to enhance search performance and user experience

We ensured the site’s structure expansion and optimized on-page SEO to ensure visibility across relevant keywords and support better navigation and engagement

We improved keyword targeting through detailed research, aligning Huntly’s content with user search intent and improving competitiveness in SERPs

Creating Content That Builds Trust and Captures Leads

Creating SEO optimized content was at the core of our strategy, helping Huntly build trust and position themselves as key players in their niche.

We structured blog development around industry-relevant topics, educating audiences, attracting organic visitors and driving sign-ups

By implementing SEO content strategy for landing pages and key sections, we increased conversion potential by aligning content with user needs

We performed on-page optimization of titles, meta tags and descriptions, improving visibility and click-through rates for both informational and transactional searches

Establishing Authority and Visibility Through Backlink Growth

Our link building strategy played a huge role in boosting visibility and increasing domain authority.

We created link building campaigns targeting high-authority sites, strengthening Huntly’s brand credibility and domain authority

Our experts applied local SEO strategies where relevant, boosting visibility for region-specific searches and opportunities

By constantly monitoring backlinks and competitor profiles, we ensured Huntly remained competitive and authoritative within its niche

Project Review

“Through a structured SEO strategy, our team helped Huntly achieve significant growth in visibility, organic traffic and user engagement. With an increase in the number of users, combined with a strong rise in engagement, Huntly is now positioned as a trusted and competitive player in its market. The groundwork we built will support sustainable growth in leads and registrations going forward.”

Olena Lukashova

SEO Specialist at Netpeak Agency