ItalWax Case Study

ItalWax Increased Organic Income by 900% in 9 Months with SEO and Email Marketing

ItalWax: A Premium Waxing Products Brand for Global Markets

ItalWax specializes in high-quality professional waxing products, serving beauty salons and distributors worldwide. Despite offering premium products, the brand faced challenges in scaling organic traffic, increasing online sales and building a sustainable retention marketing system to maximize repeat purchases.

Project objectives

Increase traffic and income from the organic channel

Build a predictable, revenue-generating email marketing system

Results

+528%

Orders from organic channel in 9 months

+900%

Income from organic channel in 9 months

Services Delivered

SEO

Email Marketing

Industry

E-commerce

Project timeline

November 2023–Ongoing

ItalWax Needed to Strengthen Organic Growth and Customer Retention

The brand wanted to capture a larger share of search traffic while reducing dependency on paid advertising. So, they partnered with Netpeak to develop an automated retention marketing system to nurture leads, drive repeat sales and create predictable monthly revenue.

Cooperation Goal:

Achieve sustainable growth in organic sales while building an automated, high-performing email marketing system to increase customer lifetime value and ensure consistent revenue flow.

Our Strategy

Our Strategy Boosted Organic Income by 900% and Built a Reliable Email Revenue Stream

Executed a comprehensive SEO strategy that includes meta tag optimization, new landing page creation and keyword-rich content to increase search visibility and attract qualified traffic

Enhanced site architecture and internal linking to improve link equity distribution, strengthening rankings for priority pages and maximizing the conversion potential of organic visitors

Developed a scalable email marketing framework with a master template, automated trigger sequences and subscription forms to consistently grow the subscriber base and convert leads into loyal customers

Maintained ongoing audience engagement through monthly promotional campaigns based on a content plan to drive repeat purchases and ensure predictable monthly revenue

Building a Solid SEO Foundation for Long-Term Growth

To scale ItalWax’s online presence, we implemented a robust SEO strategy:

We optimized tags and meta tags for target queries to improve search rankings, resulting in greater visibility for high-intent searches and an increase in qualified traffic

We created new landing pages targeting profitable keywords to expand the site’s reach and capturing additional sales opportunities from organic search

We produced optimized, keyword-rich content for all landing pages, enhancing relevance for search engines and improving conversion potential from organic visitors

Creating an Automated, High-ROI Email Marketing System

Retention marketing was designed to generate predictable, scalable income:

To ensure consistent branding, faster campaign production and stronger audience recognition, we developed a master email template for all campaigns

We launched automated trigger email sequences for new subscribers, nurturing leads from first touchpoint to purchase, driving higher customer acquisition rates

We implemented subscription forms and an on-site widget, continuously growing the subscriber base with high-quality leads likely to convert

Project Review

“Working on ItalWax was a perfect example of how a well-structured SEO strategy can directly impact a client’s bottom line. By combining precise on-page optimization, targeted content creation and structural improvements, we not only grew their organic visibility but also turned that traffic into a significant revenue driver. Seeing their organic income increase proved that strategic, data-driven SEO can transform a brand’s growth trajectory.”

Eduard Kochetov

SEO Specialist, Netpeak Agency