ME-QR Case Study

ME-QR — An Advanced Online Platform for Creating and Managing Customizable QR Codes

ME-QR offers dynamic QR code generation, allowing businesses and individuals to create, manage, and analyze QR codes for diverse needs, including marketing, events, and personal usage. Despite its advanced features, ME-QR needed to significantly boost its online visibility, subscriptions, and overall revenue.

Project objectives

Enhance global visibility and subscriptions

Improve advertising campaign efficiency and ROI

Results

+50.69%

increase in subscription revenue

+22.2%

growth in AdSense revenue

Services provided

PPC

SEO

Industries

Project timeline

January 2023 – Ongoing

ME-QR Needed to Scale Globally and Boost Subscription Revenue

Operating in the highly competitive QR code generation niche, ME-QR faced challenges in expanding its global presence, particularly in terms of subscription growth and effective ad budget utilization. Prior strategies lacked efficiency and were not achieving sustainable subscription growth.

Netpeak partnered with ME-QR to build a comprehensive growth strategy combining advanced PPC campaigns, targeted SEO improvements, and detailed conversion tracking to maximize results and ensure effective budget management.

Cooperation Goal:

Drive subscription growth, improve advertising performance, and optimize revenue streams through data-driven, scalable strategies.

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Our Strategy

Our Strategy Empowered ME-QR to Achieve Significant Subscription and Revenue Growth

Expand keyword coverage, implement multilingual ad campaigns, and optimize audience targeting to capture new subscribers globally

Utilize high-quality conversion data from subscriptions and AdSense to accurately track performance and refine strategies continuously

Implement unified automated bidding strategies across campaigns, improving cost efficiency and maximizing subscription revenue growth

Driving Subscription Growth Through Optimized Search Advertising

To expand ME-QR’s subscriber base, we executed highly targeted and optimized search advertising campaigns across multiple languages and regions.

We identified and optimized high-performing keywords, translating and localizing them to capture global markets effectively

By implementing dynamic search ads and competitor-targeting campaigns, we attracted users actively searching for QR code solutions

We shifted all campaigns to automated bidding strategies, significantly improving ROI and overall performance

Maximizing Results with Performance Max (PMax) Campaigns

Our approach involved sophisticated Performance Max (PMax) campaigns to capture broader audiences and optimize conversions.

We developed and optimized PMax campaigns in English and local languages, targeting specific market segments based on detailed audience signals and behaviors.

We created highly engaging ads with variations of headlines, descriptions, and visuals tailored to user intent and preferences.

We integrated automated scripts and performance analytics to continuously refine campaigns, reduce costs, and maximize subscription sign-ups.

Diversifying Growth Channels Through Meta and Bing Ads

To further amplify reach, we tested additional advertising channels, ensuring maximum visibility and subscriber acquisition efficiency.

We launched and tested targeted campaigns on Meta Ads and Bing Ads, capturing untapped market segments

By conducting regular competitor analysis to refine ad strategy, we ensured ME-QR maintained a competitive edge across all channels

We implemented comprehensive analytics tracking (including Kibana integration) and conducted UX reviews to optimize the user journey and conversion rates

Project Review

Working closely with ME-QR, we managed to rapidly scale their online presence and subscription revenue through targeted PPC and SEO strategies. Our detailed analytics setup enabled precise budget optimization and growth forecasting, significantly enhancing ROI. ME-QR’s team showed excellent responsiveness, making our collaboration smooth and highly effective.

Denis Katorov

PPC Specialist at Netpeak