Ni Grama Dramy Case Study

Ni Grama Dramy Increased Etsy Revenue by 103% Through SEO and Advertising

Ni Grama Dramy: Fashion Rooted in Ukraine’s Free Spirit and Stunning Nature

Ni Grama Dramy is a Ukrainian apparel brand, founded in 2022 to support fundraising efforts in response to the unprovoked war. Inspired by Ukrainian culture, nature and people, it now reaches over 40 countries and has expanded its presence across Europe.

Project objectives

Increase traffic to the store on Etsy

Boost sales volume

Results

+103%

Growth in revenue

+142%

Increase in orders

Services Delivered

Etsy Store Development

Etsy SEO

Etsy Store Advertising

Industry

E-commerce

Project timeline

April 2024 – October 2024

Ni Grama Dramy Faced Tough Competition and Needed an Awareness and Visibility Boost to Drive Sales

Ni Grama Dramy encountered challenges growing on Etsy and required fresh ideas and hands-on expertise in store development and optimization.

Upon exhausting its initial expansion potential, the Ukrainian company needed to find opportunities to grow and scale. The brand wanted to stand out, attract additional traffic and boost sales volume.

Ni Grama Dramy reached out to Netpeak for solutions because of our practical expertise in Etsy store development and the ability to drive sustainable growth in international markets.

Cooperation goal:

Enhance Ni Grama Dramy’s brand visibility, expand the product range, drive conversions and scale sales on Etsy

Our Strategy

Our Strategy Empowered Ni Grama Dramy to Grow Orders by 142% and Boost Revenue by 103%

Analyze market demand to find opportunities to expand the product range and scale Etsy operations

Conduct a store audit and implement an effective store development strategy with a focus on compelling storefront design and English as the main language

Drive organic traffic and increase conversions by improving product ranking and visibility on Etsy via keyword research, tag collection and listing optimization

Set up and optimize Etsy Ads, introduce discounts and coupons to boost revenue

Expanding Market Reach With an Inclusive Etsy Store Development Strategy

We implemented a cohesive Etsy store development strategy to help the client appeal to a wider audience and improve its global and domestic ranking.

We conducted the store audit to find growth points and expand the product range, helping the client scale operations on Etsy

We worked with marketplace support to change the store’s default language to English for a broader appeal and enhanced user experience

We collaborated with the client’s team to redesign the brand’s storefront with compelling graphics and descriptions, further improving visibility and ranking

Driving Traffic to the Store With Strategic Etsy SEO

To help Ni Grama Dramy drive organic traffic to its store and increase conversions, we implemented comprehensive Etsy SEO, focusing on keyword and tag relevance for the target audience.

We conducted keyword research, identified high-impact phrases and removed irrelevant listings for re-indexing, improving product visibility and boosting traffic by 84%

Together with the client’s team, we crafted engaging product descriptions, integrating relevant keywords that improved readability and increased conversion rates by 30%

We refined the tags and attributes of 128 listings and expanded the store’s semantic core by 383 tags, helping the client achieve superior product discoverability

Boosting Sales Volume and Driving Revenue With Targeted Etsy Store Advertising

We partnered with Ni Grama Dramy’s team to develop a targeted Etsy store advertising strategy and set up Etsy ads to attract new customers to their online store and boost sales.

We designed exclusive discounts and coupons, attracting budget-conscious shoppers and encouraging repeat purchases

We helped the client follow and engage with interested users, building a dedicated audience for future promotions

We configured and optimized the client’s Etsy Ads campaigns, focusing on high-value tags to achieve a 142% increase in orders and a 103% boost in revenue

Project Review

“I thank the Netpeak team for collaborating on our Etsy store’s development and growth. Our partnership provided valuable insights and opportunities for further business expansion.”

Stefania

Owner, Ni Grama Dramy