ON Clinic Case Study

ON Clinic Improved Landing Page Conversions by +34% Through Data-Driven SEO and UX

ON Clinic Case Study

ON Clinic is a trusted network of medical centers across 10 Ukrainian cities, offering comprehensive healthcare services, including diagnostics, treatment and preventive care. With a strong focus on patient-centric services, ON Clinic sought to optimize its website to attract more leads and improve appointment bookings.

Project objectives

Enhance conversion rates for key landing pages

Improve user experience and drive lead generation through the appointment booking form

Results

+34%

Increase in landing page conversion rate

Enhanced user experience across priority pages

Services provided

SEO

Industry

Healthcare

Project timeline

January 2023–July 2023

ON Clinic Needed to Optimize Its Website to Increase Appointments and Revenue

Despite having a robust online presence, ON Clinic sought to increase conversion rates and user experience by attracting leads through its unique appointment booking form — a key market advantage and powerful tool.

The clinic partnered with Netpeak to conduct a comprehensive website analysis, improve landing page performance and drive measurable growth in patient acquisition.

Cooperation Goal:

Optimize key landing pages to improve conversion rates and maximize the efficiency of ON Clinic’s appointment booking process.

Our Strategy

Our Strategy Empowered ON Clinic to Achieve a 34% Increase in Landing Page Conversions

Conduct comprehensive website analysis to identify performance gaps and prioritize improvements

Redesign user interface elements to align with patient needs and streamline navigation

Develop and test hypotheses to implement data-driven changes that enhance lead generation

Conducting Data-Driven Analyses to Identify Growth Opportunities

Our approach began with a thorough analysis of ON Clinic’s website performance, focusing on identifying key growth opportunities for improving conversions.

By conducting a detailed review of ON Clinic’s website performance data, we identified areas of high traffic with low conversion rates, which provided a road map for optimizing high-impact pages

We identified landing pages critical to lead generation, ensuring optimization efforts were directed at pages with the greatest potential to drive revenue

We evaluated user behavior patterns, uncovering navigation issues, drop-off points and areas where users were abandoning the appointment booking process

Testing and Implementing Hypotheses to Boost Conversions

Our team worked closely with ON Clinic to develop and implement data-driven hypotheses, continuously refining the website based on testing and results.

By simplifying form fields and improving user experience, we ensured patients could book appointments quickly and efficiently

We improved visual hierarchy, button placements and navigation to create a more user-friendly interface, reducing friction and encouraging conversions

We conducted A/B tests for various page elements, including CTAs, headlines and layout designs, to identify the combinations that generated the highest engagement and conversions

Delivering Long-Term Impact Through Continuous Optimization

Beyond initial improvements, we established a framework for ongoing optimization, ensuring that ON Clinic’s website could adapt to changing user needs and market conditions.

Our team monitored performance metrics using Looker Studio and Clarity, identifying new opportunities for optimization

We worked closely with ON Clinic’s internal team to align on new hypotheses and ensure implementation aligned with the clinic’s goal

We continuously refined UI/UX elements to maintain a seamless and intuitive experience for patients, driving long-term engagement and loyalty

Project Review

“We are always looking for new ways to enhance the efficiency of our marketing team’s efforts and increase sales from our website. That’s why we decided to turn to Netpeak for their CRO service. We started with service and doctor pages, and within just five months, we saw positive dynamics in the conversion rates of the optimized pages. We are pleased with Netpeak’s work, their creative approach to problem-solving and their detailed rationale for the proposed hypotheses. We continue to collaborate productively and highly recommend them to our colleagues!”

Valeria Sanatarchuk

Acting PM Department Head, onclinic.ua