Onplanners Case Study

Onplanners Achieved 600% ROI Growth Through Strategic PPC and Email Marketing

Onplanners: Premium Digital Planners & Productivity Tools

Onplanners is a growing e-commerce brand specializing in printable and digital planners for productivity enthusiasts. Their diverse range of templates helps users stay organized and reach their goals with beautifully designed solutions for personal and professional planning. To scale sustainably, Onplanners partnered with Netpeak to optimize performance marketing and email automation efforts.

Project objectives

Boost revenue through paid advertising and retention channels

Scale sales during peak seasons without increasing cost-per-purchase and improve performance visibility and campaign adaptability

Results

+600%

increase in ROI

+10%

Increase in Engagement From Email Campaigns

Services Delivered

PPC Advertising

Email Marketing

Industry

Information Technology

Project timeline

July 2023 – December 2023

Onplanners Sought to Boost Revenue Through Efficient Paid and Retention Strategies

As a digital product company with consistent organic sales, Onplanners needed to boost purchases during high seasons (Back-to-School, Q4 holidays) without driving up costs. While their email marketing system was in place, it lacked campaign structure and underutilized the potential for segmentation and automation.

With Netpeak’s help, Onplanners aimed to scale revenue efficiently and create sustainable long-term growth through ROI-driven paid search and well-structured lifecycle email marketing.

Cooperation Goals:

Optimize Google Ads and Bing Ads campaigns for profitable acquisition

Increase overall sales volume with a lower cost-per-purchase

‍

Our Strategy

Our Strategy Drove an Increase in Profit by 600% Through PPC and Enhanced Engagement by 10% From Email Campaigns

Restructure Google Ads campaigns by focusing on high-converting categories, using data-driven audience targeting and seasonality-based bid adjustments

Create new email flows, including welcome sequences, cart abandonment and post-purchase retention campaigns

Segment audiences based on engagement and purchase history to personalize email content and optimize ad delivery timing

Introduce performance dashboards and consistent A/B testing to quickly identify top-performing creatives, subject lines and audiences

Scaling Paid Campaigns While Lowering Costs

To maximize budget impact and scale efficiently, Netpeak implemented a refined paid advertising approach targeting every stage of the customer journey.

Developed granular campaigns in Google Ads focused on search intent, shopping behavior and seasonal patterns leading to higher conversion rates and reduced CPC

Conducted ongoing A/B testing on creatives, CTAs and audience lists to identify cost-effective conversion drivers and boost click-through rates

Leveraged Bing Ads to expand reach and drive lower-cost traffic alongside Google Ads

Lifecycle Email Marketing That Converts

We optimized Onplanners’ email marketing to become a core revenue channel, supporting every phase from acquisition to retention.

Redesigned newsletter templates and automated lifecycle flows to boost engagement and repeat purchases

Implemented a segmented content strategy tailored to purchase behavior, planner type and engagement level to reduce churn and increase conversion from returning visitors

Applied cost optimization by switching to a more scalable platform while improving deliverability and analytics, ensuring better ROI per email sent

Project Review

Collaborating with Onplanners has been a dynamic and fulfilling experience. From day one, their team demonstrated a strong commitment to growth and openness to bold strategic decisions. This allowed us to implement highly targeted PPC campaigns and sophisticated email marketing automation that directly impacted revenue and customer retention. What truly stood out was our shared focus on customer journey personalization, from scalable acquisition tactics to segmented lifecycle email flows.

Anhelina Haharina

Client Project Manager (PM) Netpeak Agency