Oxford Medical Case Study

Oxford Medical Digital Marketing Case Study +44% Increase in Organic Search Share

Oxford Medical: A Leading Multispecialty Medical Clinic

Oxford Medical operates 38 branches in 22 cities across Ukraine, offering high-quality medical services through modern facilities and advanced healthcare solutions. Despite being a well-established brand, the clinic needed to strengthen its online presence, particularly in competitive medical service categories like cosmetology.

Project objectives

Improve organic search visibility for the Cosmetology category

Drive more targeted traffic to the website and increase conversions

Results

+44%

Increase in Organic Search Share

+86%

Growth in Conversions from Organic

Services Delivered

SEO

PPC

Online Reputation Management

Email Marketing

Industry

Healthcare

Project timeline

March 2023–May 2023

Oxford Medical Aimed to Dominate the Cosmetology Market in Search Rankings

Oxford Medical faced challenges in increasing organic visibility in the highly competitive medical services sector. The brand needed to outperform competitors, attract more qualified traffic and position itself as the top provider in cosmetology services.

Netpeak partnered with Oxford Medical to develop a category-based SEO and digital marketing strategy, focusing on Cosmetology as the initial priority, aiming to maximize online visibility and drive sustainable traffic growth.

Cooperation Goal

Expand Oxford Medical’s market share through SEO

Optimize content and technical SEO to improve search rankings

Implement high-performing PPC campaigns for immediate lead generation

Strengthen customer engagement through email marketing automation

‍

Our Strategy

Our Strategy Drove a 44% Increase in Organic Search and 86% Growth in Conversions

Create high-quality, medically accurate content that met Google’s E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) standards

Strengthen website structure by improving internal links between blog articles and service pages

Implement high-performing paid search campaigns that generated 86% more conversions for priority medical services

Focus on high-intent medical keywords to enhance organic discoverability

Strengthening SEO With a Robust Content and Link Building Strategy

To strengthen Oxford Medical’s online presence, we focused on content refinement and internal linking strategies that aligned with Google’s EEAT (Experience, Expertise, Authoritativeness and Trustworthiness) principles. Since the medical niche falls under YMYL (Your Money, Your Life) guidelines, we ensured content quality met Google’s strict standards for trust and reliability.

We developed a comprehensive content plan that optimized existing materials while ensuring new content followed SEO and medical industry best practices

We implemented an internal linking strategy that efficiently distributed ranking power across the website to maximize search visibility and improve site structure

We provided detailed recommendations for new content, ensuring it matched industry trends and user intent, thereby increasing visibility

Maximizing PPC Performance for Immediate Lead Generation

To ensure Oxford Medical attracted high-intent patients and maximized lead generation, we developed a data-driven PPC strategy that combined targeted advertising, conversion rate optimization and budget efficiency. Our approach ensured high-quality traffic while improving cost efficiency and return on ad spend (ROAS).

We launched high-intent paid search campaigns across Google Ads and social media, targeting users actively searching for medical services

We refined bid strategies to prioritize high-performing keywords and eliminate budget waste on low-converting queries

By delivering personalized ad creatives, we encouraged users who had visited the website but hadn’t booked an appointment to return and complete their booking

Enhancing Customer Engagement With Email Marketing

To strengthen customer relationships, improve patient retention and maximize re-engagement, Oxford Medical leveraged email marketing automation as a key component of its digital strategy. Our approach focused on personalized communication, timely engagement and automated workflows to ensure patients received relevant content that encouraged repeat visits and long-term loyalty.

By sending targeted content, special offers and personalized health recommendations, we boosted patient engagement and increased appointment bookings

We crafted and sent educational newsletters covering health-related topics, medical updates and service promotions

We automated reminder emails for scheduled visits to reduce missed appointments and improve patient care

Strengthening Brand Trust With Search Engine Reputation Management (SERM) & Social Media Ratings

Oxford Medical needed a stronger online reputation to build trust among potential patients and ensure positive brand perception across search engines and social media platforms. Our strategies focused on improving brand visibility and increasing positive reviews to enhance Oxford Medical’s credibility.

By promoting positive reviews, creating high-quality branded content and addressing negative feedback, we successfully improved Oxford Medical’s reputation across search queries

We developed a structured social media engagement plan to enhance patient interaction, boost ratings and drive organic referrals

We implemented a review acquisition strategy to encourage satisfied patients to leave genuine positive feedback on Google My Business, Facebook and other medical review platforms

Project Review

We chose Netpeak based on past successful collaborations in promoting other website categories. A standout moment was seeing the well-structured “Cosmetology” category, which was meticulously organized according to their price list, with each page having a clear semantic core and structured information — making it easy to work with. The biggest challenge was the waiting period, as SEO takes longer to show results compared to PPC or social media ads. However, they understood that SEO success relies on systematic efforts — including semantic core collection, competitor analysis, link building and technical optimization. Despite meeting expectations, we aim for continuous improvement, planning to strengthen search rankings and increase SEO-driven conversions in the future through constant cooperation with Netpeak.

Oksana Merkulova

SEO Specialist at Netpeak Agency