
Oxford Medical faced challenges in increasing organic visibility in the highly competitive medical services sector. The brand needed to outperform competitors, attract more qualified traffic and position itself as the top provider in cosmetology services.
Netpeak partnered with Oxford Medical to develop a category-based SEO and digital marketing strategy, focusing on Cosmetology as the initial priority, aiming to maximize online visibility and drive sustainable traffic growth.
Expand Oxford Medical’s market share through SEO
Optimize content and technical SEO to improve search rankings
Implement high-performing PPC campaigns for immediate lead generation
Strengthen customer engagement through email marketing automation
Create high-quality, medically accurate content that met Google’s E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) standards
Strengthen website structure by improving internal links between blog articles and service pages
Implement high-performing paid search campaigns that generated 86% more conversions for priority medical services
Focus on high-intent medical keywords to enhance organic discoverability
We developed a comprehensive content plan that optimized existing materials while ensuring new content followed SEO and medical industry best practices
We implemented an internal linking strategy that efficiently distributed ranking power across the website to maximize search visibility and improve site structure
We provided detailed recommendations for new content, ensuring it matched industry trends and user intent, thereby increasing visibility
We launched high-intent paid search campaigns across Google Ads and social media, targeting users actively searching for medical services
We refined bid strategies to prioritize high-performing keywords and eliminate budget waste on low-converting queries
By delivering personalized ad creatives, we encouraged users who had visited the website but hadn’t booked an appointment to return and complete their booking
By sending targeted content, special offers and personalized health recommendations, we boosted patient engagement and increased appointment bookings
We crafted and sent educational newsletters covering health-related topics, medical updates and service promotions
We automated reminder emails for scheduled visits to reduce missed appointments and improve patient care
By promoting positive reviews, creating high-quality branded content and addressing negative feedback, we successfully improved Oxford Medical’s reputation across search queries
We developed a structured social media engagement plan to enhance patient interaction, boost ratings and drive organic referrals
We implemented a review acquisition strategy to encourage satisfied patients to leave genuine positive feedback on Google My Business, Facebook and other medical review platforms