Pandora Case Study

Pandora: A Global Jewelry Brand Known for Timeless, Elegant Designs

Pandora is a renowned jewelry brand, celebrated worldwide for its customizable charm bracelets and stylish jewelry pieces. Despite its popularity, the brand sought to capitalize on peak sales periods, specifically International Women’s Day holiday in Kazakhstan.

Project objectives

Increase jewelry sales during the peak season (International Women’s Day)

Reduce cost-per-lead and maximize marketing budget efficiency

Results

+65.25%

increase in transactions from paid campaigns

Significant reduction in cost-per-lead

Services provided

PPC Advertising

Retention Services

Industries

E-Commerce

Project timeline

February–March 2023

Pandora Needed Effective PPC to Boost Sales During High-Demand Season

With the critical sales period of International Women’s Day approaching, Pandora.kz faced tough competition and increasing ad costs. The primary goal was to optimize paid ad performance to attract more buyers, reduce acquisition costs and ensure high returns on investment.

Pandora collaborated with Netpeak to create a highly targeted PPC strategy aimed at capturing demand during the busy holiday season.

Cooperation Goal:

Drive a significant increase in transactions and reduce cost-per-lead during the International Women’s Day promotional campaign.

Our Strategy

Our Multi-Channel PPC Strategy Boosted Transactions by Over 65%

Created detailed audience profiles to target high-value customers actively shopping for holiday jewelry gifts

Improved ad creatives, messaging and placements for maximum visibility and conversion

Refined bidding strategies to reduce cost-per-lead significantly while driving higher sales

Leveraged dynamic ads to retarget visitors with personalized offers, increasing conversions

Optimizing Google and Meta Ads for Peak Performance

To achieve optimal results, we continuously refined our PPC campaigns, focusing on engaging ad formats and cost-effective placements across Google and Meta platforms.

We designed visually appealing ads tailored to customer preferences, driving higher click-through rates and conversions

We targeted transactional and high-intent keywords that drove relevant traffic directly to Pandora’s product pages

We utilized AI-driven bidding strategies to control costs, ensuring maximum returns within a limited budget

Maximizing Reach, Engagement and Retention Through Dynamic Remarketing

Dynamic remarketing played a key role in recapturing potential customers who had interacted with Pandora’s products but had not yet completed a purchase.

We delivered customized product recommendations, re-engaging customers who showed initial interest

Our experts used Google Display Network and Meta platforms for comprehensive coverage

We analyzed campaign performance continuously, making swift adjustments to ensure maximum effectiveness

Real-Time Analytics & Campaign Performance Optimization

Netpeak’s detailed performance tracking and agile optimization process were essential to the campaign’s success.

By monitoring key performance indicators (KPIs) in real time, we ensured prompt and informed decision-making

We regularly tested ad variations, ensuring only the highest-performing ads remained active

We allocated marketing budgets dynamically, prioritizing top-performing channels and reducing wasteful ad spend.

Project Review

“Collaborating with Pandora was a great experience. The clear goals set by the client enabled us to implement precise PPC campaigns quickly and efficiently. Their responsiveness and willingness to test new strategies significantly accelerated our results. It was particularly rewarding to see how our targeted advertising approach directly boosted sales during a crucial period for Pandora.”

Denis Katorov

PPC Specialist at Netpeak Agency