Pinemelon Case Study

Pinemelon Achieved +218% ROI and +21% Conversion Rate with PPC Advertising

Pinemelon: A Colorado-Based Organic Grocery Brand Scaling Local Reach Online

Pinemelon.com is a local-first online grocery delivery service focused on healthy and organic products. The company aimed to increase its customer base, boost revenue from paid traffic and achieve scalability in a competitive e-commerce grocery market.

Project objectives

Increase the number of paying customers through performance-based digital campaigns

Scale Google Ads acquisition while optimizing cost per acquisition

Results

+218%

Increase in ROI

+21%

Increase in Conversion Rate

Services Delivered

PPC Advertising

Industry

E-Commerce

Project timeline

January 2023–Ongoing

Pinemelon Wanted to Scale Its Paid Acquisition Without Compromising Efficiency

Despite early traction and strong brand positioning, Pinemelon faced challenges in scaling their PPC results due to increasing CAC and limited conversion volume. They needed a strategy that could address multiple pain points: improve segmentation, boost transaction volume and reduce cost per paying customer.

Netpeak’s team offered deep PPC expertise and a structured strategic approach to help Pinemelon unlock growth by building out granular campaigns and using advanced analytics to target relevant users at every stage of the buying funnel.

Cooperation Goals:

Expand Google and Meta Ads into a full-funnel channel with segmented campaigns

Drive consistent paid customer growth while maintaining efficiency

Increase average ROAS through tactical testing and channel expansion

‍

Our Strategy

Our Strategy Delivered a 217% Increase in ROI and 21% Increase in Conversion Rate

Expand Google and Meta Ads into a full-funnel channel with segmented campaigns

Drive consistent paid customer growth while maintaining efficiency

Increase average ROAS through tactical testing and channel expansion

Strategic Channel Management Across Google Ads to Maximize Full-Funnel Impact

To scale results across acquisition and retention, we developed a channel-specific strategy that targeted high-intent audiences and optimized spend in real time.

We developed granular Google Ads campaigns tailored to user search behavior, seasonal demand and SKU availability, resulting in increase in paid purchases

We expanded channel reach with YouTube and other display networks to build awareness and increase retargeting effectiveness for returning customers

We automated conversion-driven bidding strategies that prioritized profitable campaigns and continuously lowered CPA while boosting conversion volume

Driving Growth Through Tactical Testing and Analytics-Backed Optimization

Our efforts focused on translating user behavior into campaign improvements that moved the needle on key business goals.

Our experts ran ongoing A/B tests for creative, offers and landing pages to improve conversion rates and drive better returns from high-performing ads

By using advanced segmentation and bid adjustments to allocate budget to top-performing SKUs, we maximized returns per ad dollar

We implemented custom dashboards for weekly performance tracking, helping the client make informed business decisions and stay aligned with KPIs

Project Review

"Our PPC strategy focused on precise audience targeting, granular campaign segmentation, and continuous optimization based on performance data. The project’s growth trajectory and measurable business results demonstrate the power of a well-structured paid search strategy in the competitive grocery delivery market."

Oleksandr Llin

PPC Specialist, Netpeak Agency