RapidCanvas

RapidCanvas Increased Organic Clicks by 69.5% with SEO

RapidCanvas: An AI-Driven SaaS Platform for Business Automation

RapidCanvas is a U.S.-based AI platform that helps businesses automate and scale AI-driven solutions. The platform enables companies to integrate AI without requiring in-depth coding expertise, making AI adoption seamless and effective.

Project objectives

Improve search visibility and organic traffic for a young AI-driven SaaS platform

Optimize the Webflow-based website for better technical and content performance

Results

+69.5%

increase in organic clicks

+28%

growth in organic sessions

Services provided

SEO

Industry

Information Technology

Project timeline

July 2024–Present

RapidCanvas Needed to Overcome SEO and Visibility Challenges

Despite offering a powerful AI-driven automation platform, RapidCanvas faced difficulties in ranking for high-value queries. First, it’s a new website with limited authority competing in the highly competitive AI industry. Additionally, Webflow’s SEO limitations made technical optimizations complex, restricting the site’s ability to rank effectively. An underutilized content strategy further impacted organic visibility and brand awareness, requiring a comprehensive approach to enhancing search performance.

So, RapidCanvas partnered with Netpeak to compete with AI leaders like DataRobot and Dataiku, creating a targeted SEO strategy that would accelerate its online presence and improve organic lead generation.

Cooperation Goal:

Increase RapidCanvas’s search visibility, improve organic traffic and build a foundation for long-term SEO success.

Our Strategy

Our Strategy Helped RapidCanvas Increase Organic Clicks by 69.5%

Resolve critical technical SEO issues by addressing indexing and crawling inefficiencies, ensuring Google properly ranked priority pages

Reorganize category pages and internal linking to enhance user experience and search engine accessibility

Remove duplicate and thin-content pages, optimizing crawl budget and focusing on high-value content

Strengthen metadata and keyword strategy by enhancing meta titles, descriptions and on-page content for better relevance and ranking potential

Strengthening Website Structure and Content for Sustainable Growth

A well-structured website is critical for improving user experience, search engine crawlability and organic rankings. We implemented a multi-phase optimization strategy to refine the architecture, boost content quality and align the site with Google’s best practices.

We fixed incorrect canonical tags caused by multiple domain migrations, ensuring search engines indexed the right pages

We resolved junk page indexing issues by implementing correct canonicalization and removing outdated paginated URLs

By optimizing HTTP headers through Cloudflare Workers, we improved site speed and caching efficiency

Content Optimization for Higher Rankings

Off-page SEO and technical improvements play a crucial role in increasing credibility, boosting organic search performance, and enhancing site security and speed. We took a comprehensive approach to fortify RapidCanvas’s domain authority and user trust.

We implemented a targeted link-building strategy focusing on acquiring high-quality backlinks from relevant industry websites, strengthening RapidCanvas’s domain reputation

We refined internal linking strategy by improving the flow of link equity between key pages to support rankings and enhance site crawlability

By rewriting existing blog posts with better keyword targeting and user engagement strategies, we ensured increased visibility and higher rankings

Project Review

Our strategy “individual pages, not entire websites” and great engagement by the RapidCanvas team allowed us to achieve prominent results in just four months even though they were in a worldwide competitive niche and had a lack of initial brand awareness. It gave us an initial push to achieve the desirable goals.

Oleksandra Kurchenko

Client Project Manager (PM) at Netpeak Agency