Kateryna Holubka
Business Development Manager
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Samsonite initially struggled with strong competition from third-party resellers dominating branded search traffic. With numerous well-established websites already selling Samsonite products, there was an urgent need to reclaim branded search traffic and find new growth opportunities.
So, they partnered with Netpeak to drive more traffic to their site, increase sales and discover new growth possibilities, through a multi-faceted approach and tailored strategies.
Identify and implement effective digital marketing strategies to attract non-branded traffic, improve site visibility and significantly boost online sales through both organic and paid channels.
Optimize product and category pages, improving search visibility and organic traffic significantly
Leverage advanced Google and Meta Ads strategies, targeting high-intent audiences to boost conversions and increase sales
Develop a robust content strategy, including targeted blog articles and high-quality backlinks to strengthen the site’s authority and attract organic traffic
Implement comprehensive CRO strategies, optimizing landing pages and site usability to ensure higher conversions from increased traffic
We enhanced page relevance and user experience, leading to better rankings and increased user engagement
We created high-quality blog content targeting relevant consumer queries, further boosted by targeted link building strategies, which kept visitors engaged
We strategically built authoritative backlinks, increasing Samsonite’s domain authority and significantly improving its search engine rankings
Our experts segmented campaigns by product types and audience demographics, implementing targeted strategies to significantly enhance conversion efficiency
We focused Meta Ads on the most profitable segments, particularly returning visitors from key locations, ensuring higher ad relevance and conversion
Implemented strategic remarketing campaigns to re-engage visitors who had not converted, greatly enhancing customer acquisition efficiency
We optimized checkout processes, improved navigation and implemented clear CTAs to enhance user experience and minimize cart abandonment
We streamlined mobile usability, reducing friction in the mobile shopping experience and significantly improving conversions
We implemented dynamic content adjustments and personalized recommendations to maximize average order value and customer satisfaction
