Sisters Aroma

Sister’s Aroma Increased Amazon Orders by 333% With Optimized Ads

Sister’s Aroma Case Study

We partnered with Sister’s Aroma, a leading Ukrainian cosmetics manufacturer, to expand their presence in the highly competitive US Amazon marketplace. Known for their innovative personal care products, Sister’s Aroma needed to boost conversions and achieve consistent growth in a crowded beauty segment.

Project objectives

Boost conversions from Amazon Ads

Increase product visibility and reach target audiences

Results

+333%

Increase in orders on Amazon

Sold out product due to surge in demand

Services provided

Amazon Advertising

Industry

E-commerce

Project timeline

April 2024–May 2024

Sister’s Aroma Aimed to Boost Sales and Expand Reach on Amazon

Sister’s Aroma struggled to generate sufficient conversions through Amazon Ads. In the fiercely competitive cosmetics segment on Amazon, standing out requires meticulous keyword optimization and strategic campaign management.

The client needed expert assistance to refine ad targeting, optimize campaigns and enhance product visibility to reach their desired audience effectively.

Sister’s Aroma partnered with Netpeak to leverage our Amazon Advertising expertise, ensuring their products gained the exposure and conversions necessary for growth.

Cooperation Goal:

Increase conversions and maximize the efficiency of Amazon Ads to boost sales and brand visibility.

Our Strategy

Our strategy empowered Sister’s Aroma to achieve a 333% increase in orders

Expand customer acquisition with optimized Amazon Ads campaigns tailored to the target audience

Reduce ad spend inefficiencies by refining keyword targeting and introducing negative keywords to minimize non-target clicks

Enhance product appeal and visibility through listing recommendations and strategic ad placement to increase conversions

Driving Conversions Through Optimized Amazon Ads

We started by addressing key inefficiencies in Sister’s Aroma’s Amazon Ads campaigns to ensure better targeting and results.

We improved product appeal and increased conversion rates by conducting a comprehensive listing audit and recommending optimizations.

We developed a structured campaign setup document to streamline management, enabling quicker adjustments to bidding strategies, keyword targeting and ad placements.

By identifying and implementing high-performing keywords, we aligned ads with customer search intent to boost visibility and relevance.

Maximizing ROI With Strategic Keyword Management

To ensure cost-effective campaign performance, we prioritized precise keyword selection and elimination of non-targeted traffic.

We ensured ads reached high-intent buyers by collecting targeted keywords that reflect the interests and needs of Sister’s Aroma’s ideal audience

We reduced wasted ad spend and improved ROI by introducing negative keywords to filter out irrelevant searches

We maximized campaign efficiency by continuously monitoring keyword performance, adjusting bids and refining targeting

Achieving Market Success Through Regular Campaign Optimization

Sister’s Aroma’s growth was driven by consistent campaign monitoring and strategic adjustments, ensuring sustainable improvements over time.

We launched highly optimized ad campaigns tailored to the competitive beauty market on Amazon

Our strategy included monitoring ad performance daily and making real-time adjustments to maximize results and control costs

We also addressed stock shortages caused by demand surges, helping the client plan for future inventory needs

Project Review

The client demonstrated exceptional commitment to implementing all our recommendations for listing optimization, which played a crucial role in enhancing the performance of their Amazon Ads campaigns. This collaboration allowed us to achieve outstanding results, including a +333% increase in orders and a surge in demand that led to sold-out inventory.

Anton Tochylo

Marketplace Promotion Team Lead at Netpeak Agency Ukraine