SpiritDog Training Case Study

SpiritDog Increased Lead Volume While Sustaining Strong ROMI with PPC Advertising

Our Client: An Online Leader in Positive Dog Training

Our client is a U.S.-based online platform offering science-based, positive reinforcement dog training courses. With a growing audience of dog owners worldwide, they empower pet parents through digital learning. Their training philosophy focuses on empathy, clarity and behavior science, making modern training accessible and effective.

Project objectives

Increase lead volume through PPC advertising

Improve Return on Marketing Investment (ROMI)

Results

Sustained ROMI while increasing lead volume

Efficient campaign scalability with targeted creatives

Services provided

PPC Advertising

Industry

E-Commerce

Project timeline

2024–Ongoing

Our Client Wanted to Scale Paid Acquisition Without Sacrificing Profitability

They approached Netpeak with a specific business challenge: scale their paid advertising channels to bring in more qualified leads and drive course sales without inflating their cost per acquisition.

Despite their already successful presence, performance had plateaued, and they needed a partner who could optimize campaigns strategically to ensure ROMI remained strong while growing revenue.

Cooperation Goal

Launch and scale profitable PPC campaigns tailored to customer pain points while targeting the right segments, reducing wasted ad spend and supporting long-term brand growth.

‍

Our Strategy

Our Strategy Delivered Scalable PPC Growth With Sustained Profitability

Target niche, high-intent audiences (e.g., reactive dog owners, puppy trainers), to ensure spend focused on those most likely to convert

Develop ad creatives tailored to behavioral pain points (e.g., leash pulling, separation anxiety), significantly to improve engagement and conversions

Build out campaign stages for awareness, consideration and conversion with warm-up journeys and effective retargeting

Monitor key performance indicators to refine bidding strategies, creatives and targeting, ensuring every dollar spent contributes to measurable business growth

PPC Campaigns That Converted Targeted Visitors Into Loyal Learners

To ensure profitability while expanding reach, Netpeak designed a full-funnel PPC strategy aligned with our client’s business model. We leveraged Google Ads and Meta platforms to address core user concerns, streamline the path to purchase and increase lead quality.

We segmented users by dog behavior profiles (e.g., reactive dogs, puppies, separation anxiety) to ensure messaging and offers were hyper-relevant, which improved CTR and reduced irrelevant ad spend

Our experts used real user stories and outcome-driven copy to highlight course benefits and encourage immediate sign-ups

We tested ad copy, creatives and formats to identify top performers and shift budget accordingly, sustaining ROMI at each scaling phase

Project Review

“Working with the client was a great example of how a well-structured ad strategy can deliver stable, measurable growth. The client’s main objective was to increase lead volume while maintaining strong ROMI, and we successfully achieved that. By focusing on precise audience segmentation, pain-point-driven creatives, and optimized campaign structures in both Google Ads and Meta Ads, we managed to scale lead generation efficiently without compromising profitability. Long-term, this sets the client up for sustainable business growth, expanding their reach, increasing sales and solidifying their position in the online dog training market.”

Galyna Sagan

Client Project Manager (PM) Team Lead at Netpeak Agency