Netpeak USAIndustryE-Commerce
E-commerce Marketing Analytics

E-commerce Marketing Analytics

Leverage real-time data insights and advanced analytics to optimize your e-commerce store’s performance. Our e-commerce analytics services help you track key business metrics, optimize conversion rates and refine marketing campaigns to maximize revenue.

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100%
of the team is certified by Google
3+
years on the market
100+
analytics projects

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Make Data-Driven Decisions to Scale Your E-commerce Business

Improve performance tracking with actionable insights

Track KPIs, identify trends and gain in-depth visibility into your e-commerce performance with real-time data analysis and AI-driven insights.
Integrate Google Analytics 4 (GA4), Google Tag Manager (GTM) and BigQuery to track key business metrics and user behavior
Identify traffic sources, high-performing products and underperforming categories to refine marketing strategies
Refine customer segmentation with behavior-based tracking, allowing you to personalize marketing efforts based on customer actions and preferences
Implement custom data visualization dashboards in Google Data Studio and Power BI for enhanced decision-making

Understand your customers and optimize the shopping journey

Analyze how users navigate your store, where they drop off and how you can improve their experience to increase conversions.
Use heat maps and session recordings to visualize user interactions, ensuring frictionless navigation and enhanced shopping experiences
Optimize checkout flow and reduce cart abandonment by identifying technical or UX issues preventing customers from completing purchases
Leverage predictive analytics to anticipate customer needs, offering personalized recommendations and increasing upsell opportunities
A/B test landing pages, CTA placements and product page designs to improve engagement and drive more conversions

Enhance marketing ROI with smarter budget allocation

Measure your digital marketing effectiveness and optimize your ad spend based on real-time campaign performance data.
Analyze the performance of paid campaigns across Google Ads, Meta, Amazon and other platforms to fine-tune bidding strategies and maximize returns.
Use multi-touch attribution models to determine the impact of different marketing channels on conversions, and optimize investment accordingly.
Identify underperforming keywords, audiences and ad placements to reallocate ad spend to the most profitable areas.
Improve remarketing and audience targeting strategies by leveraging advanced segmentation, business intelligence and AI-driven insights.

Maximize revenue through predictive and trend analysis

Leverage data-driven insights to predict trends and refine pricing, inventory and promotions for maximum profitability.
Implement AI-powered trend forecasting models to predict seasonal shifts in demand and adjust marketing strategies accordingly
Optimize inventory management and pricing by analyzing sales velocity, customer purchase patterns and competitor pricing trends
Identify high-margin products that drive repeat purchases, and develop targeted marketing campaigns to promote them
Refine discounting and promotional strategies by tracking customer responses and maximizing revenue without sacrificing margins

Automate reporting and improve decision-making

Eliminate manual reporting and streamline data analysis with automated dashboards tailored to your business needs.
Build real-time reporting dashboards in Google Looker Studio, Power BI and Google Data Studio to centralize performance metrics
Set up automated KPI tracking and alerts to quickly identify anomalies, traffic spikes or performance declines
Provide executive-level reporting for decision-makers, allowing seamless data-driven strategy execution
Ensure consistent and accurate data collection by implementing quality control measures, data validation and error detection systems

We Empower E-Commerce Businesses With Advanced Data-Driven Solutions

With experience across startups, mid-size and enterprise e-commerce businesses, we’ve tackled challenges ranging from data integration issues to conversion rate optimization. Our solutions adapt to various e-commerce scenarios to drive growth and profitability.

Improve data visibility across all sales channels

We integrate data sources, unify reporting and create real-time dashboards that provide a 360-degree view of business performance.

Optimize conversion tracking

By identifying leaks in the conversion funnel, we help e-commerce businesses allocate budgets more effectively and maximize ROI.

Eliminate data discrepancies

Our team ensures accurate tracking, data validation and compliance, eliminating errors that skew performance insights.

Reduce cart abandonment

We use behavioral analytics, customer segmentation and remarketing insights to re-engage abandoned shoppers and boost sales.

Build a data-driven marketing ecosystem

From SEO and PPC to email and social media, we provide integrated marketing analytics for scalable success.

Predict market trends and demand with AI-driven forecasting

Our e-commerce analysts leverage machine learning models to help e-commerce businesses stay ahead of shifting consumer trends and demand patterns.

What’s Included in Our E-Commerce Analytics Services

Analytics Audit

We assess your existing analytics setup, identifying gaps and opportunities to enhance data accuracy and strategic decision-making. Our audit ensures alignment with your business goals, enabling a more effective data-driven approach.

Digital Analytics Setup

We configure and implement tailored analytics solutions across web, mobile and connected platforms, ensuring seamless tracking of user interactions and business performance for actionable insights.

Service Mapping

We integrate the most effective performance marketing analytics tools into your business model, optimizing data flow and cost efficiency to maximize ROI.

End-to-End Analytics

We build a holistic analytics framework that tracks user interactions at every stage, from initial engagement to conversion, providing a complete view of customer behavior.

Web Analytics

For e-commerce web analytics, we analyze website traffic, user behavior and engagement metrics to uncover insights that drive better user experiences, improved conversion rates and stronger business performance.

Mobile Analytics

We track mobile user navigation, feature engagement and conversion triggers to refine app performance, enhance digital marketing effort, and increase revenue.

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We Offer a Complete Marketing Analytics Service Set Across E-Commerce Niches

SEO for E-Commerce

PPC for E-Commerce

Email Marketing for E-Commerce

Retention Marketing for E-Commerce

E-Commerce Marketing Analytics

Online Reputation Management for E-Commerce

User Acquisition for E-Commerce Apps

ASO for E-Commerce Apps

Amazon Marketing Services

Etsy Marketing Services

eBay Marketing Services

Walmart Marketing Services

Fashion & Apparel

Beauty & Wellness

Furniture

Automotive

Handmade

Pet Products

Why Grow With Netpeak?

E-commerce Analytics Expertise

With years of experience in digital marketing analytics, e-commerce analytics experts help businesses implement data-driven strategies that optimize performance and drive sustainable growth.

Custom Analytics Setups

We perform e-commerce data analysis and create tailored data solutions for businesses, ensuring reliable and actionable insights across platforms. Also, we properly configure the Data Layer to ensure seamless tracking of user interactions across your e-commerce website, enabling accurate data collection.

Advanced AI & Machine Learning Solutions

Our predictive analytics and machine learning models help businesses forecast demand, optimize pricing and improve conversion rates using data for e-commerce.

Seamless Integration With Existing Marketing Channels

We integrate Google Analytics, big data analytics, BigQuery, Looker Studio and ad platforms to ensure a holistic view of e-commerce performance.

Serpstat is an SEO platform for position tracking, link analysis, keyword analysis and competitive analysis.
800K+ users
Including Visa, Samsung and Uber
Netpeak Checker is a tool for scraping search results and aggregating data from top SEO resources to analyze and compare websites on 380+ SEO parameters.
Used by industry leaders
Including Shopify, Thomson Reuters and OLX
Netpeak Spider is a tool for performing regular SEO audits, quick error detection, system analysis and web scraping. It checks 100+ technical issues.
Used by industry leaders

Including New York Life and Digital360

Our E-commerce Analytics Consulting Case Studies

Our specialists have developed a dedicated app and website due to multiple cloud computing services powering up 130 auto-updated reports and visualizations. This approach allowed My Water Shop to improve performance, enhance reliability and optimize costs.
Services delivered:

Analytics Audit

Service Mapping

Partnership duration:
36+ months
Read full case
+110%
Increase in ROAS
+60%
More transactions
For Touch, a popular electronics retail seller, we developed a system for analyzing data and return on investment (ROI) for all of their goods’ categories, including automation of removal and addition of products to the Facebook feed.
Services delivered:

Web Analytics

End-to-end analytics

Partnership duration:
36+ months
Read full case
+110%
Increase in ROAS
+60%
More transactions

Customer Reviews

“Netpeak’s analytics setup was a game-changer for us, offering clear KPI tracking and insightful reporting, including Google Data Studio report, that significantly boosted our organic traffic. Their methodical approach truly made the impact.”

Olga Korolyuk

SEO Specialist at Vodafone Retail Ukraine
“Netpeak’s detailed analytics revealed critical link errors and helped us enhance our trigger-based emails. This resulted in a 25.9% increase in email revenue and a 500% boost in ROMI. Would gladly recommend this company to anyone in need of efficiency upgrades.”

Ekaterina Shipacheva

Marketing Manager at Pandora.kz
“The detailed website and link profile audit performed by Netpeak was transformative. Their in-depth approach increased our site’s visibility 15 times and boosted organic CTR by 247% for Bosch and 219% for Siemens.”

Maxim Dmitrov

Digital Transformation Manager at BSH Hausgeräte

Launch Your Project in 14 Days

1

In 24 hours, we’ll contact you to schedule a meeting.

2

At the meeting, we’ll discuss your goals and explain how our services align with them.

3

You will receive a proposal detailing:

  • Setting up and configuring your analytics infrastructure.
  • Continuous tracking and providing custom dashboards.

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4

Upon agreement, we’ll finalize the contract and launch your project

5
Request your proposal now

We Deliver E-Commerce Expertise Tailored to Your Business Landscape

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FAQ

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What does an e-commerce analytics agency do?
How important is data analytics for e-commerce?
Our average time-to-proposal is  3 days
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Our average time-to-proposal is  3 days
Request now!
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Kateryna Holubka
Business Development Manager