This is what pet marketing looks like when it works
547M impressions
Pet food, against Purina
12 months
Zero brand awareness. Zero search presence. We built full-funnel media across YouTube, Meta, TikTok, and premium video — and stepped in where category leaders pulled back. Branded search tripled. CPM dropped from $0.80 to $0.55. Sales targets hit Q4.
A handmade pet accessories brand came to us with listings nobody was finding. We overhauled listing SEO, expanded keywords from 27 to 522 unique tags, and restructured ads around high-converting products. Same store. Same products.
Every competitor sold the same features. We found what they all missed — built the brand around everyday anxiety, not crisis moments. Turned a commodity product into an emotional connection that pet owners wanted to be part of.
Three tabs open right now: your store analytics, something you were going to post, and this. Marketing is the thing you'll fix properly next month. Except next month it's the same three tabs.
"I manage the marketing. Someone else approves the budget."
You're the one who finds the agency, briefs the agency, and presents results to someone who didn't sit through any of it. You need a partner who shows up already knowing pet — not one you spend the first quarter educating.
"I've been through agencies. I know exactly how it goes."
Great deck on the discovery call. 90-day plan that looks comprehensive. Reporting that gets less specific every month. At some point, you started asking questions they couldn't answer. You're not looking for another agency — you're looking for one that actually works differently.
"My brand is strong at home, in Europe. The US is a different conversation."
The market is there. The growth is there. But the US consumer is different, the platforms behave differently, and every month you wait, someone else gets more established. You've been thinking about this long enough.
Here's what you'll know in 5 days that you don't know now
Whatever your situation, the audit starts in the same place: we look at what's actually happening with your marketing, tell you what to fix, and you decide what's next.
Check if your brand is protected in e-commerce, and how to fix it if not
Where your ad spend is leaking right now (usually 2-3 specific places)
What your Amazon and marketplace presence is missing
Where competitors are outperforming you – and why
What to fix first, what to fix second, and what to stop doing entirely
This isn't a proposal. It's a document with specific findings for your business – we’ll schedule a 15-min sync to learn more about your brand before we start the audit.
If you want to work together after – great. If not, the audit is yours.
Usually, the problem wasn't the channel or the budget — it was that the agency didn't know pet well enough to know what was actually wrong. That's the gap we close.
"We're not sure we're ready for an agency right now."
The audit doesn't commit you to anything. It tells you where you actually are — and whether bringing in a partner makes sense right now. Sometimes the honest answer is: not yet, here's what to fix first. You'll still have that.
"We already have someone handling marketing."
Good. The audit isn't about replacing what works. It's about finding what's leaking — the 2–3 places where spend isn't converting the way the dashboard suggests it is.
What's actually included in the free audit?
We review your channel mix, identify the biggest spend inefficiencies, assess your Amazon and marketplace presence, and map the gaps between where your brand is and where the category is heading. Specific findings. Priority fixes. No sales deck attached.
How long does it take to see results?
Campaign rebuilds and listing optimizations typically show measurable impact within 60-90 days. SEO and brand-building take longer – 4-6 months before compounding effects are clear. Every engagement includes monthly reporting that ties channels back to margin, not just traffic.
Do you work with small brands and European brands?
Yes – both. Early-stage and small brands need performance marketing to test what works before scaling. European brands entering the US need a strategy rebuilt for a different consumer. We've done both. The audit is the same starting point either way.
How much does it cost?
The audit is free. If we work together after, we build a proposal around your specific scope, markets, and margin targets. No fixed packages — no paying for services your brand doesn't need.
Not ready for the audit?
Recently, we brought pet marketing leaders together – that’s what we talked about
