SEO Promotion of an Eco-Products and Natural Cosmetics Store: ROMI of 129%

Results: Organic search sales increased from 0 to 3440$, and ROMI up to 129%.

The Client

The client was not a well-known brand and neither did they have an offline store. Brand development came from distribution meetings. At the beginning, the client only had a newly created website, which is generally not trusted by search engines. When the client reached out to us, the age of the domain was only 1 month. The CMS of the site did not allow for improvements to be implemented qualitatively and in a short time.

The Challenge

Our main goal was to increase sales and revenue for the client. We also aimed to:

1. Increase targeted traffic to the site. 
2. Increase the transaction rate.
3. Increase the average check.

The Solution

1. First, internal optimization of the site was conducted. A technical audit of the site was initially performed.
2. A detailed semantic kernel was compiled.
3. The content and structure of the site were then reworked.
4. Product cards were optimized by rewriting texts for product card pages and hiding the "composition" tab for indexing.
5. Competent cross-linking was set up on the site.
6. Next, a quality link profile was built.
7. Site usability was improved by simplifying the order form. Additional blocks were also added on different types of pages.

The Results

1. Sales went from 0 to 57 per month.
2. Turnover increased from 0 to $3440 (only from organic search, not including phone sales). 
3. ROMI of 129% was achieved.

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