Ampere Business Bank Case Study

Ampere Business Bank Achieved +1615% Growth in App Impressions with ASO

Ampere Business Bank Case Study

Ampere Business Bank provides user-friendly, multi-currency online banking solutions designed specifically for business clients. With features such as instant account creation, global money transfers, competitive currency exchanges, and corporate card management, the bank simplifies financial operations for businesses worldwide.

Project objectives

Increase app visibility globally

Expand user base by enhancing organic discoverability

Results

+1615%

increase in app impressions

+770%

increase in app downloads

Services provided

App Store Optimization

Industry

Finance & Insurance

Project timeline

September 2022–February 2024

Ampere Needed Enhanced Visibility in a Competitive Financial App Market

Launching in September 2022, Ampere faced significant competition in app stores, dominated by established banking brands. Users in the financial niche strongly prefer well-known and trusted brands, making visibility and credibility key factors for success.

Ampere partnered with Netpeak to design and execute a targeted ASO strategy that would elevate its app visibility, enhance credibility, and significantly boost downloads in multiple geographic markets.

Cooperation Goal:

Improve organic visibility, enhance trustworthiness, and achieve substantial growth in user downloads.

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Our Strategy

Implemented Tailored Strategies to Boost App Store Visibility and Downloads

Conduct detailed competitor analysis to identify high-impact markets and effective keywords, helping Ampere strategically position itself against established brands

Prioritize multiple localizations (English UK, French, German, Danish, Dutch, Italian, etc.) to reach users in regions with the highest business banking demand

Develop a high-performing keyword list using advanced ASO tools, optimizing the app’s visibility for highly relevant search terms

Streamline metadata optimization across targeted markets, increasing Ampere’s relevance and visibility in app store search results

Keyword Optimization Driving Organic Visibility and Trust

To significantly boost Ampere's visibility, we refined keyword selection based on competitor insights and search intent, directly targeting business banking prospects.

Our experts developed a precise keyword strategy to capture high-intent users searching for specific banking solutions, significantly increasing organic app discovery

We eliminated irrelevant keywords previously used, ensuring that each selected keyword directly corresponded to Ampere’s target audience

We implemented highly relevant, cross-localization keywords, maximizing visibility in multilingual markets with increased keyword coverage

Multi-Regional App Store Localization for Global Expansion

To strengthen Ampere’s global presence and user engagement, the app was strategically localized for key markets identified through competitor analysis.

We optimized app metadata for multiple strategic locales (English, French, German, Italian, etc.), significantly improving search visibility and app store rankings

We used data-driven selection criteria (e.g., Search Ads Popularity, competitive analysis) to prioritize keyword implementation, ensuring maximum app discoverability

We successfully leveraged secondary locales to enhance visibility in key regions like Spain (Spanish and Catalan) and Canada (English and French)

Continuous ASO Improvements for Sustained Growth

To ensure ongoing growth and sustained competitive advantage, Ampere’s ASO was regularly refined and optimized based on real-time analytics.

By implementing ongoing A/B testing of app metadata and visuals, we continuously improve conversion rates from impressions to downloads

We analyzed real-time performance data to rapidly adjust keywords and visuals, capitalizing on market shifts and maintaining competitive positioning

We developed a scalable ASO framework to enable Ampere to quickly respond to emerging market opportunities, supporting long-term user acquisition growth

Project Review

“The strategic implementation of text-based ASO significantly increased Ampere Business Bank’s app impressions and installs across target countries. Moving forward, our recommendation is twofold: enhancing graphic ASO to further boost conversion rates and exploring additional user acquisition channels such as Apple Search Ads, social media platforms (Facebook, Instagram), mobile ads, web promotion, and even radio to strengthen overall brand awareness”

Iryna Kuznietsova

ASO Specialist at Netpeak